The fact that you are not ranking high on Google’s search engine is an indication you have to check the quality of your content. If your content is not doing well and getting enough attention, merely adding more content will not solve your problem.
Adding high-quality content to a low-quality website will be the case of new wine in an old bottle. What you should do is to re-optimize your existing content.
What then is content re-optimization? Re-optimizing your website or blog’s content involves having a careful analysis of your site or page’s contents to pick out previously optimized content currently performing low to optimize them for better performance.
Determining What Contents to Re-optimize
When you have multiple content or posts on your website, surveying low-performing articles might be a great deal of work. It would be best for you to decide what content you would work on to bring about the desired effect.
The categories of contents you should look out for are:
Contents with decreasing traffic: You may have content that appears to be gaining a lot of attention at first, then you suddenly realize there is no significant increase in engagement, even if the post is still relevant. Posts like this make your site bulky without substantial impact. You can, however, change this narrative through re-optimization.
Time-sensitive contents: Some contents are time-bound or contain time-sensitive information. These contents will lose relevance over time, and they might not do well again. You need to re-optimize such outdated contents to fit into the present time demand for your readers to value them.
Contents without improvements: There is a curve expected for any content. In the beginning, ranking might be low, but as consumption increases, you expect the ranking to increase steadily.
Often you may realize an initial increase, only for ranking to plateau, and you have your post stuck on a particular page on the google search result. This indicates that you have to re-optimize the content to push for the content to reach its full potential.
Key Strategies to Achieve an Effective Content Re-Optimization
There are various tools for re-optimization like the text optimizer, Google analytics, and site explorers. Despite having these tools, knowing how to go about the process is essential. Listed below are three crucial actions to take for content re-optimization.
Selection and Inquiry
First, you need to decide what content to re-optimize. You also do not want to assume that such content was previously optimized when it wasn’t. You have to ascertain because re-optimization is an option only for once optimized content. If you realize you have raw content, you should get started from the basics.
Make your re-optimization about the keywords relevant to your article. It would help if you determined what target keyword will give you a boost when optimized. Your aim should be to keep your piece or post within the top five searches for your target keyword.
It would help to choose your target keyword wisely so that you won’t optimize for a keyword with low search volume. The more the searches, the higher the possibility of ranking better.
After putting in all of the work for re-optimization, you cannot just sit back and watch. You have to keep an eye on your content to see how they are doing and if there might be a need to update some content features.
The competition for site ranking is stiff; hence it requires consistent effort to remain at the top. Optimization is not a one-time thing; you keep improving your content as many times as needed to maintain high visibility online.