Google Advices for Creators Considering AI-generation


Important notice: This article is based on Google Guideline updated 8 February 2023

AI technology is evolving every day, and it’s critical for SEOs and content creators to know how AI-generated content is handled by search engines like Bing, Google and Yahoo. Let’s see what Google thinks about AI-generated content.

Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against Google spam policies.

Google suggestions for authors thinking about AI generation

Regardless of how content is produced, those aiming to succeed in Google Search should focus on creating: “Original, high-quality, people-first content demonstrating qualities E-E-A-T

On our Creating helpful, reliable, people-first content help page, creators can find more information about the E-E-A-T principle. Additionally, we’ve added some advice about considering Who, How, and Why in relation to the creation of content to that page.

Whether you use AI-generated content or not, evaluating your content in this way will help you stay on track with what our systems want to rewar

What measures will Google Search take to ensure that low-quality AI content doesn’t dominate search results?

The challenge of dealing with low-quality content is nothing new for Google Search. Google is tackling poor-quality content created both by humans and automation for years. Systems are already in place to rate the value of content. Other systems strive to improve first-person news reporting.

Will AI content have a high search ranking?

Using AI doesn’t give content any special gains. It is only content. It might perform well in Search if it is helpful, original, and satisfies E-E-A-T requirements.

If you see AI as an essential way to help you produce content that is helpful and original, it might be useful to consider. If you see AI as an inexpensive, easy way to game search engine rankings, then no.


However, these answers do not clearly answer the question of whether it is safe to use AI in content creation. As Google writes, it is inappropriate to create AI content if its goal is to influence an algorithm. But the question is what does not influence Google’s algorithm? Anyway, our advice is to be cautious when using this technology and not to use it as the main source of content, rather it should be used to inspire and assist in creation.