In the world of digital marketing, Moz is a tool for search engine optimization experts and digital marketers. Moz Rank quantifies link popularity. The link is of the website that we want to market.
What is Moz Rank?
In the world of digital marketing, Moz is a tool for search engine optimization experts and digital marketers. Moz Rank quantifies link popularity. The link is of the website that we want to market. The Moz ranking of a particular webpage here is based on the Moz ranking of the other pages which are linked to the web page. The higher the Moz rank of the linking pages, the higher would be the Moz rank of the webpage. The foundation of this Moz ranking is calculated on a logarithmic scale in between 0 to 10. Improving the rank from 3 to 5 is pretty easier and less time-consuming than making it reach from 8 to 10.
The linking of the web pages is actually based on the idea of quantifying the popularity of a page. The pages contribute in the popularity because they can ‘vote’ by linking to the other web pages. There is a limitation to this approach. Whenever, one webpage is linked out to another webpage, all the other links are diluted to a little extent. Thus, the number of votes does not increase as expected, this is known as Out Bound Linking factor. There may be vast differences of votes with different number of links.
When it start working?
MozRank is a metric created by Moz.com. Till 2013 the company was known as SEOmoz. This American organization calculates total number of backlinks and some other factors of each and every website and then ranks these on the basis of their popularity. It is developed as an alternative to Google page rank. MozRank is classified into Moz Domain Rank, which distinguishes and evaluates the fundamental space and Moz Subdomain Rank, which just incorporates the connection ubiquity of a specific subdomain.
The first step is to give the exposure to the content and create link building opportunities. The fundamental concept of the working of Moz Rank lies in getting the links for the web page. So, it would be good for a company if it gets 20-30 links of high quality. Here high quality means, links from High Moz Rank websites. The process is undoubtedly time-consuming as sometimes it may even take 10 weeks for improvement in just 1 rank. Apart from this, quality matters a lot in Moz ranking. So, 100 backlinks from low Moz ranking websites will not affect linking domain as much as 10 backlinks from high Moz ranking websites.
Where can you analyze it?
As Moz Rank is an algorithm by Moz. The Moz Rank of Any website can be analyzed through Moz’s SEO software suite. The software suite by moz is named as Open Site Explorer and can be accessed from here – https://moz.com/researchtools/ose/ . Initially you need to create an account on moz.com and it provides you with both free and premium membership. Just visit to open site explorer and search your website there. Once done, you will find out several off-page seo stats there. Click on compare link metrics at the left hand side of the page to view Moz Rank and other SEO stats. You can even check the Moz rank of your website with other third party tools such as https://smallseotools.com/mozrank-checker/. These tools use Moz API to find out Moz rank of a particular website.