Digital marketing isn’t going away anytime soon. The sooner you get on board the digital train, the better it will be for your business.
According to Mailchimp.com, digital marketing, also interchangeably known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital media. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as marketing channels.
People today no longer have the time or patience to visit stores and businesses in person. Instead, they want a “one-click solution”. Businesses need to evolve otherwise your business will become irrelevant and forgotten. You must welcome new tips and tricks with open arms, if not some other brand will surely take advantage of it.
Versatile Brand Logo
What do all big brands have in common? A unique logo that works in all types of media. A logo is a symbol that represents your company or brand. Your logo should be simple but unique, attractive, memorable, and distinct, and most importantly adaptable for both digital marketing and conventional marketing.
If you’re a brand that is just starting out, then you can hire a graphic designer to get one that matches your business mission and vision. This will give you many options to pick your logo from and will help create a relationship with potential customers.
Update Your Website
The first form of online interaction between customers and companies are websites. Creating a website is easy, the real art is in generating traffic towards it.
- To get people excited, figure out what it is that they really want and expect.
- Do not use difficult language; instead keep words simple so that every type of reader can understand what you’re offering.
- Create clear options, include search bars, add filters, use imagery wherever needed.
- Make the website as easy to use as possible.
The actual job starts after you create a website. And don’t forget to make it mobile friendly, which is a must for today’s mobile phone loving Millennials.
Improve User Interaction
Your web design plays a key role in user interaction too. The use of polls and surveys can help build a relationship between users and the company. Online chat assistance is another great option to both learn about the users and make use of the information they provide.
People learn better and feel connected when they see things. Including videos on your website can help visitors establish a better relationship with your company.
As stated by Hubspot.com, video marketing is about “using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”
So how do you make your videos engaging and interesting? Look at this website Cash for Used Laptop, how it boosts interaction through video feature.
One of the tried and tested formulas is keep your videos at digestible length like 60 seconds videos so users are not bored and skip your video entirely.
Search Engine Optimization
Moz.com defines SEO as,“The practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.”
Keywords play a very important role when it comes to search engine optimization for digital marketing. A simple search for ‘books’ will bring up numerous results. If you want your company to stand out, then try using keywords that are specific and commonly searched by users, such as, ‘cheap fiction books’. Adding the price and category as keywords, narrows down the search result and increases the chances of your ad showing up first.
Laptops and desktops were once the only source to browse digital content but now mobile phones rule the digital world. They’re fast, reliable and you can use them on the go. Your website design and digital marketing campaigns should be compatible with mobile phones as well. Focus on creating mobile-friendly content and don’t neglect the limitations associated with mobiles such as clickable content, visuals just for mobile, less text, scrollable navigation, etc. Like this website Odoo which keeps it’s website highly mobile friendly.
Recognize Your Target Audience
What most companies fail to do is figure out which demographic their company should appeal to. According to Marketingrevolution.com, your target audience are groups of people who will most likely be interested in your products and services. This group can be segmented into interest, location, income, as well as age and gender.
If your company is part of the sportswear sector, then posting advertisements on cooking websites isn’t going to get you anywhere. You will get a better response if you post your ad somewhere like a sports blog. This trick will help you narrow down your audience and will increase your chances of addressing them.
Make Use Of The AIDA approach
While making a purchase, several things pop up in a customer’s mind. The AIDA model represents these steps. Lucidchart.com describes the AIDA stages as:
- Awareness: making customers aware of your products and your brand campaigns through advertising.
- Interest: Develop customer interest by offering them information about your products and what benefits your products offer to them.
- Desire: Create a need by connecting the product with the customer’s interest.
- Action: Encourage the customer to take action by interacting with the product or service, and eventually buy it.
You can use this step-by-step guide to manipulate online visitors into desiring what your company has to offer.
Advertisements will only drive traffic to your website so much; content is what will make users stay. To keep visitors engaged, you need to create engaging and valuable content. You need to understand what exactly users are looking for and mold your content around their requirements.
Creating content every day is exhausting and so it’s a good idea to create a content calendar. One thing that can keep visitors looking forward to more is practical and diverse content. Distribute company content on various blogs and websites to keep users engaged.
Once you recognize your target audience, the next step is to make them aware of your brand. The best way to gain recognition is through advertisements. Due to the limitless content available online, it becomes difficult to be seen or heard. There are multiple ways to advertise but my top two tips include:
- Social Media Advertisement – People of all ages are on social media and are constantly scrolling. This is the best way to get recognized by getting your brand involved personally and directly with your audience.
- Pay Per Click Advertisement – This requires paying a set fee to search engines in exchange for a high-ranking among SERPs.
An advertisement is the quickest way to influence a user’s opinion about your brand.
Digital marketing is a rewarding venture if pursued right. All it requires is thorough research, understanding your business requirements, good content and a plan that captures your target audience. Once you implement these tricks, success will be just a few clicks away.
About Hailey Anne
Embracing the work and travel paradigm wholeheartedly, Hailey likes to write while she’s exploring the world’s destinations. She ghost writes for her clients in the night and enjoy new cities by day. Connect with her for freelance writing projects.