Here are some important SEO basics for new websites. If you have a new website or you are planning to launch a new website, hiring an SEO expert is paramount to your website’s rankings on Google and other major search engines.
Titles and Meta Description – An SEO expert will configure the Titles and Meta Descriptions for each page of your website. Each page of your site is a unique opportunity for that page to be ranked on Google. When you look at the results on a Google SERP (Search Engine Result Page) you will see a list of all the pages which ranked for the specific search query. Each website’s result is called a snippet.
- The Titles are the top line of each snippet followed by the Meta Descriptions of 155- 160 characters.
- Meta Descriptions, in essence, serve as written advertisements for your website, so they are extremely important to devise with that in mind. If you don’t devise a specific Meta Description, Google and other search engines default to displaying text on the page. This may look unfocused and may also appear cut off mid-sentence due to character space limitations.
Website Response and Speed – Google and other search engines analyze your website’s speed. This speed is referred to as response time. The faster your website loads, the more Google will like your site and give it a boost in the rankings. Faster loading sites are more likely to engage and retain users. There are methods an SEO expert will utilize in order to configure your website to load optimally.
SSL and Security – Google is the most popular search engine on the internet garnering 92% of the market share. So, when Google wants you to do something, you should do it! And one of the things Google wants you to do is to have SSL. SSL stands for Secure Sockets Layer and it’s a form of secure technology for your website. An SEO expert will recommend you purchase an SSL certificate, not only for security purposes, but also to boost your rankings with Google.