You can track status of update on official page: https://status.search.google.com/incidents/riq1AuqETW46NfBCe5NT

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Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7

— Google Search Central (@googlesearchc) November 11, 2024

This update continues Google’s efforts to improve its search systems, delivering higher-quality search results worldwide. Past experience has shown that these updates can lead to significant ranking changes for some sites, while others may have minimal impact. Site owners are encouraged to wait until the update is complete before assessing its impact on traffic and rankings.

Google’s documentation suggests focusing on lasting improvements to content quality rather than quick fixes, as recovery can take several months with no guarantee of results. Regular monitoring of the Google Search Status dashboard for updates on the completion of the rollout is recommended. This marks the final core update this year, following multiple algorithm updates in 2024 aimed at improving the search experience.

Source: https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

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List of Google Updates for 2023

1. November 2023 reviews update – 8 November 2023
2. November 2023 core update – 2 November 2023
3. October 2023 core update – 5 October 2023
4. Ranking is experiencing an ongoing issue – 5 October 2023
5. October 2023 spam update – 4 October 2023
6. September 2023 helpful content update – 14 September 2023
7. August 2023 core update – 22 August 2023
8. April 2023 reviews update – 12 April 2023
9. March 2023 core update – 15 March 2023
10. February 2023 product reviews update – 21 February 2023

Updated: 21. November 2023

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Yet that does not worth it. This kinda fluctuation is noticed a few days back. Helpful content updates seem written to weed out content look alike. It is only for ranking updates in search engines. Readers or traffic cannot get any help out of this. Google considers this update only for content tackling. The initiative of creating this content is for search engine ranking. As Google has mentioned it.

Such an update will upgrade the standard of search engine contents, following quality and originality parameters according to Google. It will be worthy for genuine content to get the expected amount of traffic with frequent visibility, popularity, and standard ranking.

Edit:

Google Helpful Content Update was released 25th August 2022

• Name: Google helpful content update
• Launch Date: It began to rollout on August 25th
• Rollout: It will take about two weeks to fully roll out
• Targets: It looks at content that was created to rank well in search over help humans
• Search Only: This currently only impacts Google Search, not Google Discover or other Google surfaces. But Google may expand this to Discover and more in the future.
• Penalty: Google did not mention penalty but this update does seem to feel like a penalty for sites that will be hit by it
• Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update
• Not a core update: Many are going to say this is a core update, it is not.
• English Language but will expand: This is only looking at English-language content globally now but likely will expand to other languages.
• Impact: Google would not tell me what percentage of queries or searches were impacted by this update but Google did tell me it would be “meaningful.” Also, Google said this will be felt more for online-educational materials, entertainment, shopping, and tech-related content.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below
• Refreshes: Google updates the scores constantly here but there is a timeout period, and a validation period and it can take several months to recover from this update.

Data from: https://www.seroundtable.com/

Images: pexels.com, semrush.com

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Google makes core upgrades to enhance Search as a whole and stay up with the evolving character of the web. an upgrade to the core. Google added that they make core upgrades to enhance Search in general and stay up with the evolving dynamics of the web. While nothing is a core update is special to any one site, these upgrades may cause some obvious changes in how sites function, as we’ve previously said in our guidelines on what site owners must know about core updates.

(source: Semrush Sensor)

What is behind it?

Since May 16, the SEO community has been witnessing indicators of a possible Google algorithm upgrade going out. Those rumors have not been confirmed by Google. Before today, any volatility was most probably unrelated to those rumors. Perhaps Google was putting this fundamental upgrade to the test?

Google had the December 2020 core update before that, which was much larger than the May 2020 core update, and it took a few weeks to properly roll out. The previous core upgrade occurred in January 2020, and we wrote about it here.  Before that, there was a core upgrade in September 2019. Several SEOs and webmasters thought it was weaker than prior core upgrades, claiming that it had a less impact. More information on previous Google changes may be found here.

If you’re stuck, here’s what you should do. In the past, Google has offered suggestions on what to do if you’ve been harmed by a core upgrade. There are no precise steps to recover, and a drop in rankings may not indicate anything is amiss with your sites. However, if your site is affected by a core change, Google has provided a list of queries to consider. Google did mention that there is some recovery time between core upgrades, but that the major effect will be following another core update.

Why should we care?

When Google modifies its search results algorithms, your site’s position in the results pages may improve or deteriorate. Seeing when Google conducts these modifications offers us a reference point for determining whether it was a result of something you altered on your site or a change in Google’s ranking algorithm. Google is expected to release a key ranking upgrade today, so keep a watch on your statistics and rankings in the coming weeks.

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Along with this announcement, Google has shared some details for the business companies and website owners that will help to know more about the recent ongoing rollout process. Just take your glimpse down:

Top Stories – Google page experience rolling out was started on the 17th of June 2021. This is the newest signal for page experience. And it is going to be used for page eligibility for the carousel, including sections.

Stop expecting drastic ranking up-down – It is common to have an expectation of better results. This new rolling-out process may help a website to be ranked better or drag the position down. But Google requested users not to expect extreme ranking changes after release the rollout details. Because it cannot bring drastic change that can uplift or touch the bottom line in the Google search engine. According to Google, this update will help in highlighting pages which has an extreme user experience. But that is not all for the ranking position change as many other factors are also included in the ranking system’s account.

TIP: You can check your Core Web Vitals metrics with Google Insight Tool here: https://developers.google.com/speed/pagespeed/insights/

Rollout hold-up – The actual rollout system has been detained for a while, but it is already started. Check out the general rolling-out timeline for a better experience to know how the process will remain and why it takes much time.

• Mid-June rolling out process – Page experience update and rollout details that need to be known are as follows:
• During the rolling out system, the ranking change will be started. But in the end, it would not be drastic changes.
• AMP badge would not be profitable this time, and it will vanish gradually.
• AMP will not be vital for news apps for Google pages, and also it would not be crucial for news.google.com.
• A feasible badge for page experience will be in testing. Although Google did not make the final decision for this one yet.
• Carousel features will be updated and included for Google top stories for every news content if the contents meet Google News policies and guidelines.

The page experience rolling out will be done by August that includes FID, CLS, LCP as vital metrics. One should know that core web vitals and core updates are parts of the Google page experience update. The year-long waiting is over as the process has been started with the latest system. Yet do not expect big from this newest rolling out procedure.

Image: https://www.internetx.com/

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What is the reason for being so long? This time, updating has been going longer, as worldwide websites are on the bucket list. Various sites are included in different categories, and sorting is going on through the latest criteria. That is why Google is rolling out, taking a bit of time than the December rollout last year. So, if your company website is on this list, then have patients, and watch till the end. Why is it saying to wait if you have already got the update? This time, bulk data has been updating, and frequently the position has been changing for many websites. So, before having the winning smile, you have to wait a bit more.

This June 2021 rollout has started with global websites with all regions, languages, and business ranking, no matter how big or small it is. Ranking fluctuation has been noticed, same as the other diverse month updates. But this time, volatility belongs to extreme-wide global data collection. The ranking fluctuation is normal, yet no significant up-down has been viewed up to June 5th and 6th.

Source: semrush

Know other upcoming Google core update information

Have not your business website got any core update information from Google yet? Then it may come in next month. In July, the core update process will be continued, as Google officially announced. Many websites are unable to send the planned improvement updates. They will get some time to make it ready by the next month. So, the core updating would not be completed by this month, as July rolling out will be started. It is better to keep an eye on core updates information. Because the time of July 2021 core update is not announced yet. You may get the status ranking and update details by next month.

A company should not celebrate if the website update has already come. Because the July update is pending, and the report shows volatile positions for almost all the categorically divided websites. If it is scoring as expected now, it can touch the bottom line later. So, before celebrating success, every company must check out the Google core updates regularly. The top-listed data providers like Semrush, Searchmetrics, RankRanger, Sistrix suggest.

However, a website may get a lower ranking despite well-performance. If such a thing happens, take suggestions from recovery updates and increase the position with the higher ranking.

Source: https://searchengineland.com/

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Google started rolling out its latest core global update about seven months after the last one. According to early results from different search data companies, this newest update is a massive one, bigger than the May 2020 update, which was considered grand.

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G

— Google SearchLiaison (@searchliaison) December 3, 2020

The update is regarded as a classic global core update in that it lacks specificity to a particular region, language, or website category. Early results from multiple search data companies have indicated the gigantic nature of the update and platforms that have won and lost from the changes compared to the May 2020 update.

Google’s Core Updates

Google periodically releases updates in algorithms, which often impacts the visibility of websites and the SEO community. These updates are usually followed by guidelines that help websites improve their ranking, particularly those who lost from the release of a core update.

Before now, Google would release its core updates every three months, the last three being in September 2019, January 2020, and May 2020. This most recent update has to be the one that has taken the longest time so far before its release. The wait was sure worth it, considering the impressions the update has had since its release, of which many data companies still expect more reactions in the next few weeks.

Data Reports on Google’s Update From Different Companies

RankRanger

According to Rankranger, the December update showed an increment in changes compared to the May update, and these changes were evident in the top three and ten results. RankRanger tracked Google’s top twenty positions and recorded larger fluctuations compared to older updates. The values more than doubled when set side-by-side with its May counterpart.

SEMRush

Results from SEMRush showed that sites felt the update’s impact majorly a day after its release, but Google has said that rollout completion might take a couple of weeks. Early results from data showed that the changes were recorded in different sectors when comparing desktop and mobile search results.

Sistrix

Data from Sistrix reported dictionaries and encyclopaedias to have suffered the most significant losses, which was not surprising due to the new guidelines for their rating introduced at the last update. We also got a list of winners and losers from Sistrix’s published report.

Searchmetrics

Early results from SearchMetrics also emphasized the apparent changes recorded in sectors like music, health, news, e-commerce, and finance. The CEO of Searchmetrics, Marcus Tober, believes Google could be releasing the update in multiple folds to test results. They also detected that some winners and losers recorded changes in visibility compared to the May update. There are various sites like Spotify and Twitch that still haven’t recovered from the last update with this new one. The report made wasn’t without recourse to the possibility of visible changes in the coming weeks.

Comparing Reports on Google’s Update From Different Sources

The reports given by different data companies had several intersections. One would, however, notice independent results from each reporting company. This differing result is mostly due to differences in metric systems. Most companies investigated different websites, keywords, and metrics in general, hence the inability to get precisely similar reports from all companies’ data.

Conclusion

Like all previous updates, the impact felt has not been equal across all platforms. The SEO community also had its fair share of effects, with common sites recording a reduction in traffic up to 40% and others with about 150% increase in traffic. Every site severely hit, especially those with consecutive losses would naturally want to correct such patterns. While there might not be so much to do to change results, Google has offered recommendations on how to improve your sites and position correctly for a win with the release of core updates.

However, these core updates may indicate the need for you to take an overall look at your website for complete improvement. If the update has hit you negatively, it is probably time to restructure or re-optimize your site.

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Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19. Many searches are for news about what’s happening in local areas, such as sheltering updates or the latest on testing. Here’s how we’re helping….

— Google SearchLiaison (@searchliaison) May 4, 2020

Due to COVID, the way that people are searching the internet is rapidly and vastly changing. Search terms for COVID related topics represent the highest search term volume increase which Google has experienced since its inception. Google wants to ensure, now more than ever, that people can find pertinent and valuable information quickly especially in categories like news, medicine, politics, weather, food and health care. Other popular searches have dropped considerably in areas such as live entertainment, seasonal events, in-person services, real estate, cars, sports, luxury items, weddings, travel and tourism.

If you’ve noticed that your website’s top keyword search results have dropped considerably, now is the time to fine tune your SEO to regain the top spots that drive your business and profits. Hiring an SEO firm is highly recommended if you are unable to enact this technical and time-intensive optimization yourself.

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G

— Google SearchLiaison (@searchliaison) May 4, 2020

The May 2020 Core Update is also affecting how the pre-eminent algorithm looks at links in the on-page content, regardless of whether the links lead to other pages on your site or to external webpages or websites. Google emphasizes organic linking of value to users. The almighty search giant does not favor linking schemes created to increase or “game” a site’s SEO. Making links as natural as possible for the benefit of a user’s experience has become paramount. A skilled SEO expert can install these crucial links for the most optimal results to appeal to the criteria of this core update.

No more Panda, Penguin or Pigeon

If you’ve noticed that the more recent Google algorithm updates are listed by calendar date instead of being given a name like Penguin, Panda or Pigeon, you’ve definitely noticed the trend away from catchy update names to more sequential dated names. Boring? Yes. Utilitarian? Yes. Memorable? No. Therefore, most SEO experts are calling this update The Pandemic Update since it references the actual time of the update and the impact of the update itself.

The update itself initiated on May 4th and Google estimated the update would take approximately two weeks to unfold. Now is the best time to review your website’s Search Engine Optimization and strategize for the future. Any updates you make or that your SEO adviser makes will take time to be reflected in Google search results. This is why it’s so important to take the necessary expert steps to ensure that your site will regain its preferred positioning in the SERPs.

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