According to Mailchimp.com, digital marketing, also interchangeably known as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital media. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as marketing channels.

People today no longer have the time or patience to visit stores and businesses in person. Instead, they want a “one-click solution”. Businesses need to evolve otherwise your business will become irrelevant and forgotten. You must welcome new tips and tricks with open arms, if not some other brand will surely take advantage of it.

1. Versatile Brand Logo

What do all big brands have in common? A unique logo that works in all types of media. A logo is a symbol that represents your company or brand. Your logo should be simple but unique, attractive, memorable, and distinct, and most importantly adaptable for both digital marketing and conventional marketing.

If you’re a brand that is just starting out, then you can hire a graphic designer to get one that matches your business mission and vision. This will give you many options to pick your logo from and will help create a relationship with potential customers.

2. Update Your Website

The first form of online interaction between customers and companies are websites. Creating a website is easy, the real art is in generating traffic towards it.

• To get people excited, figure out what it is that they really want and expect.
• Do not use difficult language; instead keep words simple so that every type of reader can understand what you’re offering.
• Create clear options, include search bars, add filters, use imagery wherever needed.
• Make the website as easy to use as possible.

The actual job starts after you create a website. And don’t forget to make it mobile friendly, which is a must for today’s mobile phone loving Millennials.

3. Improve User Interaction

Your web design plays a key role in user interaction too. The use of polls and surveys can help build a relationship between users and the company. Online chat assistance is another great option to both learn about the users and make use of the information they provide.

4. Video Marketing

People learn better and feel connected when they see things. Including videos on your website can help visitors establish a better relationship with your company.

As stated by Hubspot.com, video marketing is about “using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”

So how do you make your videos engaging and interesting? Look at this website Cash for Used Laptop, how it boosts interaction through video feature.

One of the tried and tested formulas is keep your videos at digestible length like 60 seconds videos so users are not bored and skip your video entirely.

5. Search Engine Optimization

Moz.com defines SEO as,“The practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.”

Keywords play a very important role when it comes to search engine optimization for digital marketing. A simple search for ‘books’ will bring up numerous results. If you want your company to stand out, then try using keywords that are specific and commonly searched by users, such as, ‘cheap fiction books’. Adding the price and category as keywords, narrows down the search result and increases the chances of your ad showing up first.

6. Mobile Strategy

Laptops and desktops were once the only source to browse digital content but now mobile phones rule the digital world. They’re fast, reliable and you can use them on the go. Your website design and digital marketing campaigns should be compatible with mobile phones as well. Focus on creating mobile-friendly content and don’t neglect the limitations associated with mobiles such as clickable content, visuals just for mobile, less text, scrollable navigation, etc. Like this website Odoo which keeps it’s website highly mobile friendly.

7. Recognize Your Target Audience

What most companies fail to do is figure out which demographic their company should appeal to. According to Marketingrevolution.com, your target audience are groups of people who will most likely be interested in your products and services. This group can be segmented into interest, location, income, as well as age and gender.

If your company is part of the sportswear sector, then posting advertisements on cooking websites isn’t going to get you anywhere. You will get a better response if you post your ad somewhere like a sports blog. This trick will help you narrow down your audience and will increase your chances of addressing them.

8. Make Use Of The AIDA approach

While making a purchase, several things pop up in a customer’s mind. The AIDA model represents these steps. Lucidchart.com describes the AIDA stages as:

• Awareness: making customers aware of your products and your brand campaigns through advertising.

• Interest: Develop customer interest by offering them information about your products and what benefits your products offer to them.

• Desire: Create a need by connecting the product with the customer’s interest.

• Action: Encourage the customer to take action by interacting with the product or service, and eventually buy it.

You can use this step-by-step guide to manipulate online visitors into desiring what your company has to offer.

9. Content Creation

Advertisements will only drive traffic to your website so much; content is what will make users stay. To keep visitors engaged, you need to create engaging and valuable content. You need to understand what exactly users are looking for and mold your content around their requirements.

Creating content every day is exhausting and so it’s a good idea to create a content calendar. One thing that can keep visitors looking forward to more is practical and diverse content. Distribute company content on various blogs and websites to keep users engaged.

10. Advertisements

Once you recognize your target audience, the next step is to make them aware of your brand. The best way to gain recognition is through advertisements. Due to the limitless content available online, it becomes difficult to be seen or heard. There are multiple ways to advertise but my top two tips include:

• Social Media Advertisement – People of all ages are on social media and are constantly scrolling. This is the best way to get recognized by getting your brand involved personally and directly with your audience.
• Pay Per Click Advertisement – This requires paying a set fee to search engines in exchange for a high-ranking among SERPs.

An advertisement is the quickest way to influence a user’s opinion about your brand.

Conclusion

Digital marketing is a rewarding venture if pursued right. All it requires is thorough research, understanding your business requirements, good content and a plan that captures your target audience. Once you implement these tricks, success will be just a few clicks away.

About Hailey Anne

Embracing the work and travel paradigm wholeheartedly, Hailey likes to write while she’s exploring the world’s destinations. She ghost writes for her clients in the night and enjoy new cities by day. Connect with her for freelance writing projects.

Image: pexels.com

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What Is Content Marketing?

In a simple language, content marketing is a marketing strategy that explores the creation and sharing of online content that aims to trigger a specific audience’s interest in a particular product or service. These contents can include articles, blogs, videos, and social media posts. In other words, it is a unique marketing approach of consistently developing relevant and valuable content that targets a clearly defined audience to trigger profitable customer action. The essential elements of content marketing are relevance, consistency, value, specificity, and clarity.

Companies, organizations, or business owners that utilize content marketing usually have clearly defined goals. These goals facilitate their actions, and they include traffic generation, brand awareness, lead generation, customers’ retention, and sales drive.

Productive Content Marketing Tips for Traffic Generation

• Be Specific About Your Audience: Specificity about your audience will allow you to be more precise about your content. You can even segment your audience to ease the creation of specific content for specific audiences. The specificity of audience and content improves engagement, and it allows the creation of suitable content for various categories of audience.
• Appeal to The Best Interest of Your Audience: This tip is closely related to the first tip above. Once you can segment your audience into categories, then it becomes easy to define their interest. Your content marketing must appeal to the interest of individual categories. It would help if you served them what they want to trigger their curiosity and tickle their fancy in a simpler term.
• Be Factual and Tactical: You would be heading towards the wrong direction if you build your content marketing strategies on abstract thinking. You need to be factual in your approach. Proceed by getting valuable data and carry out a proper analysis. Think critically and logically to come up with the best content marketing plan and strategy. Also, it would be best if you didn’t forget to keep track of your results.
• Be Consistent: It would be wrong to think that the entire process of content marketing will run hassle-free. Some audiences might prove a hard nut to crack, or you might not be getting enough results as expected. These scenarios are where consistency comes in. Constant efforts will not only drive traffic to your website, but it will also help you with visitors’ retention.
• Focus on Retention Strategy: Do you think about what’s next after successfully increasing your website’s traffic? The next step is retention and feedback to keep your visitors coming back.
  However, it would be wrong to wait until you successfully drive traffic before you start mapping out a retention plan. It should be part of your original plans. Make conscious and consistent efforts to ensure that you retain your visitors and keep them engaged.
• Optimize Your Contents: Your content must help you to achieve your goals. You must optimize your content to hit the specific target audience. Your content should show your core values, and you should be flexible in your approach. Likewise, your contents should not be deceptive or misleading; instead, they should portray core values, appeal to your target audience’s interest, and be easy to locate on search engines.

Conclusion

Content marketing is a powerful marketing tool in the hands of those who know how to explore it appropriately. However, content marketing is not just about good plans; execution matters as well. All you need is to be tactical, factual, specific, and consistent in your approach.

Image: pixabay.com

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As most of us resort to Google whenever we’re looking for something, ranking high in SERPs and generating more organic leads turns out to be a top priority for companies. But how exactly you do that for your business? Here are a few things to consider.

1. Keyword Research

Increasing organic leads, primarily relies on your understanding of the search terms that your prospects and customers are using for finding products/services that you are selling. So, it’s key to find out the keywords that are the most relevant to your business as well as the competition you will get by targeting those keywords. Incorporating highest volume and lowest competition keywords into your website as well as your content will certainly help you rank higher in SERPs and that’s where you’ll be generating most of your leads.

2. Publish Consistent and Helpful Content Regularly

After determining the keywords you want to target, it’s really important that you deploy a consistent strategy for your content marketing. Consistency across your marketing content is valued both by the readers as well as the search engines. Just make sure that you keep publishing content regularly and you’ll generate more organic leads as you’ll continue to do that.

3. Understanding your Personas

Before writing down your content or, maybe, re-designing your website, it is important to create the buyer personas as it will help you set clear targets. Define your IDEAL customers and when you’ll create top quality content which resonates with the audience you’re targeting, you’ll naturally have an impact on your ranking in the Search Engines.

4. Take Advantage of Videos

Since the announcement of “Universal Search” in 2007, videos have become one of the important SEO elements. A recent study boldly reveals that websites which incorporate videos tend to have 53 times more chances to rank higher up on first page in SERPs. Some basic reasons behind that are Google values Quality Content more than the keywords, search results that have videos maintain 41% higher CTR, and videos make it more likely for visitors to stay on the site longer.

These are only few of the ways that will help you attract more organic leads. So, know your game and move ahead in the right direction.

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1. Increased Traffic

Majority of impressions as well as clicks are received by top positions in SERPs and that means ranking your website in one of the top positions through SEO would help in getting significant traffic boost to your website. And as one of the aspects of quality SEO is creating keyword relevant and informative meta descriptions and titles, it can help increase your CTR in search results while bringing you more targeted web traffic.

2. Cost Effectiveness

When it comes to different marketing strategies businesses can adopt, SEO turns up as the most cost-efficient of the lot. The simple reason behind it is that it helps you target those users only who are in search of your services and products and are looking actively online. The inbound nature of SEO allows businesses to save money in comparison to different outbound strategies such as cold-calling.

3. ROI

With SEO, businesses can get quantifiable and traceable results whether you’re running an ecommerce website or something other than that. SEO agencies can track their strategy from every single aspect including increases in traffic, conversions and rankings. With comprehensive analytics available, you can track things at the minutest level to check out demographic information as well as other engagement indicators for individuals interacting with your site. When it comes to ecommerce websites, it can be tracked exactly which paths were taken by the users for completing a sale, starting from the keyword they used for the search.

4. Increased Usability Of Websites

While ensuring that your website is easier for search engines to navigate through, SEO also helps your website to be more navigable in general for other users too. When optimizing your website for search engines, you have to rearrange the architecture as well as links to ensure that your web pages can be easily found and navigated. As a result, your website and web pages can be crawled easily by search engines and, at the same time, users can easily find their desired information too.

5. Improved Brand Awareness

As ranking your website in top positions in SERPs lead to significant increase in impressions your web pages get, it translates into greater exposure and brand awareness. In addition, when your web pages are placed on top of search engine results for the targeted keywords, it won’t just help the users to associate the keywords with your brand but will also instill their trust in your brand because websites that are able to make it to the top of SERPs are generally considered more trustworthy than others.

So, with these key benefits, SEO really is at the core of your digital marketing success. You just have to ensure that you do it right and achieve even more benefits than those listed above.

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Internet marketing usually has all the aspects that help a product reach out to customers. It uses different stages such as the design, development, advertisement and sales to meet the target. It also uses various stages that are often described in the customer engagement cycle. Search engine optimization, search engine marketing and use of banners as ads in different websites are few of the techniques that are involved in Internet marketing apart from the use of content marketing, mobile advertising and e-mail marketing technologies. In order to capture the larger markets, business enterprises are creating the websites based on digital media that is easily accessible through Internet, mobile or any other platform by a customer.

There are number of Internet marketing strategies that are currently available and utilized by various business enterprises. Search engine marketing, search engine optimization, display advertising, referral marketing, social media marketing, content marketing, e-mail marketing, video marketing, and affiliate marketing are the different types and have their own advantages over others. It is very important for a business to understand its audiences in order to implement the right form of Internet marketing strategy. The strategy not only increases the sales of the product, but also increases the presence of business in the market.

Internet marketing is also coupled with various business models in order to expand and gain a good share in the market. This includes products being sold directly to customers, to other businesses or from one consumer to another consumer. The marketing technology has changed the way a company approaches to customers. The broader area has provided them the opportunity to reach out to customers, irrespective of their location. Apart from this, the strategy that is being implemented also helps the business game new prospects that further increases business and control over the niche marketing area.

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