You can track status of update on official page: https://status.search.google.com/incidents/riq1AuqETW46NfBCe5NT

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Imagine you happen across a short movie script that describes a scene between a person and their AI assistant. The script has what the person asks the AI, but the AI’s response has been torn off. Suppose you also have this powerful magical machine that can take any text and provide a sensible prediction of what word comes next. You could then finish the script by feeding in what you have to the machine, seeing what it would predict to start the AI’s answer, and then repeating this over and over with a growing script completing the dialogue.

How Chatbots Really Work

When you interact with a chatbot, this is exactly what’s happening. A large language model is a sophisticated mathematical function that predicts what word comes next for any piece of text. Instead of predicting one word with certainty, though, what it does is assign a probability to all possible next words.

To build a chatbot, you lay out some text that describes an interaction between a user and a hypothetical AI assistant, add on whatever the user types in as the first part of the interaction, and then have the model repeatedly predict the next word that such a hypothetical AI assistant would say in response, and that’s what’s presented to the user.

In doing this, the output tends to look a lot more natural if you allow it to select less likely words along the way at random. So what this means is even though the model itself is deterministic, a given prompt typically gives a different answer each time it’s run.

The Scale of Training

Models learn how to make these predictions by processing an enormous amount of text, typically pulled from the internet. For a standard human to read the amount of text that was used to train GPT-3, for example, if they read non-stop 24-7, it would take over 2600 years. Larger models since then train on much, much more.

You can think of training a little bit like tuning the dials on a big machine. The way that a language model behaves is entirely determined by these many different continuous values, usually called parameters or weights. Changing those parameters will change the probabilities that the model gives for the next word on a given input.

What puts the “large” in large language model is how they can have hundreds of billions of these parameters. No human ever deliberately sets those parameters. Instead, they begin at random, meaning the model just outputs gibberish, but they’re repeatedly refined based on many example pieces of text.

One of these training examples could be just a handful of words, or it could be thousands, but in either case, the way this works is to pass in all but the last word from that example into the model and compare the prediction that it makes with the true last word from the example.

An algorithm called backpropagation is used to tweak all of the parameters in such a way that it makes the model a little more likely to choose the true last word and a little less likely to choose all the others. When you do this for many, many trillions of examples, not only does the model start to give more accurate predictions on the training data, but it also starts to make more reasonable predictions on text that it’s never seen before.

Computational Demands

Given the huge number of parameters and the enormous amount of training data, the scale of computation involved in training a large language model is mind-boggling. To illustrate, imagine that you could perform one billion additions and multiplications every single second. How long do you think it would take for you to do all of the operations involved in training the largest language models?

Do you think it would take a year? Maybe something like 10,000 years? The answer is actually much more than that. It’s well over 100 million years.

This is only part of the story, though. This whole process is called pre-training. The goal of auto-completing a random passage of text from the internet is very different from the goal of being a good AI assistant. To address this, chatbots undergo another type of training, just as important, called reinforcement learning with human feedback. Workers flag unhelpful or problematic predictions, and their corrections further change the model’s parameters, making them more likely to give predictions that users prefer.

Looking back at the pre-training, though, this staggering amount of computation is only made possible by using special computer chips that are optimized for running many operations in parallel, known as GPUs.

The Transformer Architecture

However, not all language models can be easily parallelized. Prior to 2017, most language models would process text one word at a time, but then a team of researchers at Google introduced a new model known as the transformer.

Transformers don’t read text from the start to the finish, they soak it all in at once, in parallel. The very first step inside a transformer, and most other language models for that matter, is to associate each word with a long list of numbers. The reason for this is that the training process only works with continuous values, so you have to somehow encode language using numbers, and each of these lists of numbers may somehow encode the meaning of the corresponding word.

What makes transformers unique is their reliance on a special operation known as attention. This operation gives all of these lists of numbers a chance to talk to one another and refine the meanings they encode based on the context around, all done in parallel. For example, the numbers encoding the word “bank” might be changed based on the context surrounding it to somehow encode the more specific notion of a riverbank.

Transformers typically also include a second type of operation known as a feed-forward neural network, and this gives the model extra capacity to store more patterns about language learned during training.

All of this data repeatedly flows through many different iterations of these two fundamental operations, and as it does so, the hope is that each list of numbers is enriched to encode whatever information might be needed to make an accurate prediction of what word follows in the passage.

At the end, one final function is performed on the last vector in this sequence, which now has had a chance to be influenced by all the other context from the input text, as well as everything the model learned during training, to produce a prediction of the next word.

The Mystery of Emergent Behavior

Although researchers design the framework for how each of these steps work, it’s important to understand that the specific behavior is an emergent phenomenon based on how those hundreds of billions of parameters are tuned during training. This makes it incredibly challenging to determine why the model makes the exact predictions that it does.

What you can see is that when you use large language model predictions to autocomplete a prompt, the words that it generates are uncannily fluent, fascinating, and even useful.

Source: https://www.youtube.com/watch?v=LPZh9BOjkQs

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Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7

— Google Search Central (@googlesearchc) November 11, 2024

This update continues Google’s efforts to improve its search systems, delivering higher-quality search results worldwide. Past experience has shown that these updates can lead to significant ranking changes for some sites, while others may have minimal impact. Site owners are encouraged to wait until the update is complete before assessing its impact on traffic and rankings.

Google’s documentation suggests focusing on lasting improvements to content quality rather than quick fixes, as recovery can take several months with no guarantee of results. Regular monitoring of the Google Search Status dashboard for updates on the completion of the rollout is recommended. This marks the final core update this year, following multiple algorithm updates in 2024 aimed at improving the search experience.

Source: https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

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List of Google Updates for 2023

1. November 2023 reviews update – 8 November 2023
2. November 2023 core update – 2 November 2023
3. October 2023 core update – 5 October 2023
4. Ranking is experiencing an ongoing issue – 5 October 2023
5. October 2023 spam update – 4 October 2023
6. September 2023 helpful content update – 14 September 2023
7. August 2023 core update – 22 August 2023
8. April 2023 reviews update – 12 April 2023
9. March 2023 core update – 15 March 2023
10. February 2023 product reviews update – 21 February 2023

Updated: 21. November 2023

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At its yearly developer meeting, Google said it would use AI models to bring together information from all over the Internet. Google said these so-called “generative search experience” goods could help people get better answers to their search queries.

Google will show some users text sections made by artificial intelligence and prioritise a few related links on the search results page instead of the “ten blue links” that Google’s search results usually show.

The new Google Search that uses AI is being tried with a small group of users and has yet to be opened to everyone. But many online publishers are worried that if this becomes Google’s usual way to show search results, more people will stay on Google’s website. This could mean less traffic to their website, which could hurt online publishing and the income of online merchants.

The debate also shows there have been problems between Google and the sites it crawls for a long time. There is no doubt that the rise of new artificial intelligence tools has made this situation worse. Web authors have been worried for a long time that Google would merge bits of content from their sites. By employing sophisticated machine learning models, Google may now “train” AI to provide results with comparable content and context.

Negative feedback from web owners

Rutledge Daugette, CEO of TechRaptor, a site for game news and reviews, said that Google’s move should have considered publishers’ needs and that Google’s artificial intelligence means that material gets more attention.

According to Daugette’s comments to CNBC, “their emphasis is on queries with no clicks.” They steal the work of publishers and authors that put in a lot of effort and time to create quality content for the sake of popularity. ” As of now, AI is fast to borrow data that it doesn’t require from other sources. When it comes to Google, Bard doesn’t even disclose the sources it relies on for its own results.”

Yelp’s head of public affairs, Luther Lowe, has been critical of Google’s search rules for a long time. He said that the changes to Google Search were part of a long-term plan to keep people on Google sites longer instead of sending them to the area that have already provided them with the data they need.

In an interview, Lowe said, “Google’s introduction of the ChatGPT clone into the search space made it exclusive, which is the final chapter in the bloodletting of the whole web.”

Search Engine Land, a news site that keeps a close eye on changes to Google’s search engine, says that in tests, the AI-generated results are shown above the normal search results. CNBC had already reported that Google planned to change its results page to highlight material made by AI.

SGE comes in a box with a different colour, green in this case, and has links to three websites in boxes on the right side. In Google’s main case, the headlines for all three websites were cut off.

Google says the information doesn’t come from the websites but the links back up the data. Search Engine Land noted that the SGE method was better and a “healthier” way to link than Google’s Bard robot, which rarely linked to publishing websites.

Some producers want to know if they can stop Google and other AI companies from using their material to train their models. Data owners have already sued companies like the company behind Stable Diffusion, but the right to scrape web data for AI is still up in the air. Other companies, like Reddit, have said they will charge people to use their data.

IAC owns sites like All Recipe, People Magazine, and Daily Beast. Barry Diller is one of the most important people in the printing business. “In a meeting earlier this month, he made the following remark: “You could have as much information as you needed if you could dump it into this blender and reform it into chat-like declarative statements”, there would be no printing business because it would be impossible.”

For Diller, the solution was simple: “All you’ve got to do is convince the industry that we are unable to steal our content unless we are able to come up with a way enabling online publishers to get paid access.” He claimed that Google will be responsible for fixing the problem.

Diller said that he thinks online publishers can sue AI companies based on copyright law and that “fair use” needs to be changed to include more things. A report from Wednesday said that a group of online publisher leaders led by Diller said, “If we have to, we will change the copyright laws.”

Publishers have to make sure that AI is using their material. Google didn’t share the training sources for the large language model that SGE PaLM 2 is based on, and Daugette says that even though he’s seen competitor citations and review scores used in Bard without credit, it’s hard to tell when the information came from his site without direct details—source links.

A Google representative said the company has no plans to share training info about pay with authors.

Google announced that they will be offering a new generative AI experience as a Search Labs project in order to “iterate and improve based on user and stakeholder input.”

According to the developers, “PaLM 2 is trained using a lot of public data from the Internet, and we constantly monitor the health of the web ecosystem.” In a recent press conference, Google’s VP of Research, Zoubin Ghahramani, said, “It’s a big part of the way we think about creating our products to ensure we have an optimal environment where creators are part of that ecosystem.”

Daugette says that Google’s moves make it hard to be a self-published book.

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Focus on marketing goals and visualize business-standard

You must set an aim in your mind whenever creating SEO content. Always give importance to a particular keyword set for a specific topic for better ranking. And always keep in mind that the ultimate SEO success depends on the end goal.

Do the complete optimization when there are only 20 pages containing the site. Focus on the topic cluster when the number increase to twenty or more.

Make sure the topic cluster is a part of the website. It is like focusing on a particular room and belongings while selling housewares.

How to prioritize essential clusters? Some of the notes are mentioned below as follows:

• Management’s Wishlist and Commercial Goals– Make the marketing a supportive system for the operation. It can drag the business steps ahead.

• Existing and Easy-going Work– Plan some convenient winning aspects where others do great with accomplishments and authorization on a product or topic.

• Better Converting Pages– Organic traffic enhancement will help in more conversation operating whenever a page converts competently.

Keyword finding for prioritization

You cannot prioritize keywords until you do research on SEO keywords. Uncountable ways are there to do so. Only three are listed here in brief:

Consoling Google Searching – Google Search Console will be an ideal place to start over if you fetch one organic visitor site. The website gets top rank through GSC keyword suggestions.

Click on the life-hand side Search Result button and put the cursor on Average Position. This will turn orange when you click on it. Country-wise filtering options and country selection will be there to make things convenient. You can select the country and go for it. Total ranking keywords will be in front of your eyes, as per the countries you plan to rank up. Focus on the first twenty keywords by going through the keywords. Following this systematic process, you can go far with website winning.

Competition Analytical Strategy – This will help you know which keywords the competitors prioritize. Ahrefs and Semrush are the SEO tools that give you an idea about search volume potentiality alongside search intent and traffic.

Competitors Keyword searching brings two massive benefits, and these are:

• You can be associated with SERPs and show up on this platform to gain more traffic.
• Demonstrating E-E-A-T to Google becomes convenient. Covering the exact keywords like competitors will prove that you are worth as much as the competitors.

Gaining the ranking is not necessary, likewise the competitors at the initial stage. The ultimate site enhancement depends on keyword prioritization. Just follow the SEO prioritizing tips to do so.

Customer Searching – Do you want to beat finding keywords? Then start talking to people whom you want to bring on your site. Conversing with the customers and potential buyers and convincing them towards the site becomes smoother. You can talk alternatively with the customer care department and sales team. Understanding traffic and its pain points is crucial. Make sure that people get the website by the words or phrases. It means they search for someone with these words on Google.

How to Prioritize SEO Keywords

• Paid Ads -A website for paid ads will get converting keywords. A keyword converse with ads and with Search Engine Optimization.

• Google Keyword Planner – This advertising tool can be a reliever if you are not going for paying ads. The best thing is this tool is free. It will bring some fascinating data, which are likewise:

1. Average monthly searching keywords.
2. Visibility for the ads-containing keywords.
3. Paying traffic for the keywords.

• Search Volume – It is better not to go for high search volume keywords. Instead, focus on low-search volume keywords. Know ToFu and BoFu to get keyword awareness.

Focus on other segments while prioritizing keyword searching for ranking high. Conventional measuring and improvement help you with SEO success.

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• Ten blue links (organic results) – A detachment with ten blue links is on the way, as Google is switching to a more user-friendly and easy-connecting layout from the listening website result searching method. Google is planning to fetch younger searchers with more appealing interface designs.

• Search engine conversation – Google is moving away from command generating on search engines. Instead, it makes a more interactive process through conversation with search engines. Is this going to be named Magi or Google Bard? It will be under the wrap until Google CEO Sundar Pichai reveals the keynote on the stage this Wednesday.
• The new Magi project – It is already informed that the work is in progress to make Google search engines more interactive and easy-going. Almost 160- members are in this project. They work tooth and nail to make it successful with high-end features for Google search engines. It has been announced so far that the code name of this project is Magi which is about to be launched next month. Magi will help users complete transactions. One can book flight tickets or buy products through this process. It will be helpful for lucrative financial transactions such as existing Google search ads. Users can answer software coding and other likewise questions. The report says an ad may place. It will be under the answers of the computer codes, as per the documents.

New York Times already reported about the Google search engine’s advanced procedure where personalized experience users can get. It comes through anticipation of the ongoing services of this search engine. Although this proposed search engine functionality is at the beginning step till now. And the release timeline is not confirmed yet. However, this early-stage search engine modification reveals search engine reimagining ambition. Google I/O event will show some demonstrations. The Wall Street Journal noted.

• What is expected to be announced – The best emphasis to the queries with great responses where conventional web results fail. This is what Google plans nowadays. This is claimed by The Wall Street Journal. Serial questions may pop up, or videos could swipe for the searchers to respond to the queries. It is already noticed through visuals like TikTok short videos, as testing has been continued since 2020. This is though launched after some time.

Social media posts can be shown through online forum-structured Q&A data. It will make content consumption more convenient with little chunks.

Some trusted content will be visualized when a definite answer is absent. This is according to Google search strategy outlining documentation. The Wall Street Journal claims that Google will provide attribution alongside literacy tools for confidence enhancement for content utilization. Google is focusing on fetching younger users, as per the note of Glenn Grab.

• Reason to take care– Google search engine changes will be helpful for many tech-savvy professionals like content creators, site owners, publishers, and more. Every web receives a considerable amount from Google. The traffic could be changed if Google backs up from the usual ten blue links. Although the process has been moving gradually over the last few years.

Google I/O is about to launch within a few days. So, get ready. And prepare your ears to receive the news regarding this latest plan. Stay with us to get more enchanting and informative details about this topic.

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AI technology is evolving every day, and it’s critical for SEOs and content creators to know how AI-generated content is handled by search engines like Bing, Google and Yahoo. Let’s see what Google thinks about AI-generated content.

Is AI content against Google Search’s guidelines?

Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against Google spam policies.

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What’s in there?

A magnet link with 44.7GB of data connected to Yandex git sources was published by the leaker. In July 2022, Yandex is said to have had its files stolen. The code repositories are thought to contain Yandex’s source code as well as anti-spam rules. Numerous ranking variables, including as text relevance, PageRank, content age, freshness, etc., are included in the stolen data.

• Indexing and Search Engine Bot
• Maps – Similar to Google Maps and Street View Disk – Similar to Siri and Alexa AI assistants – Online storage for files such as Google Drive
• Uber-style taxi service is a cab.
• Direct – Ads service similar to Google Ads / Adwords Mail – Mail service similar to GMail Market – Marketplace similar to Amazon Travel – Similar to Booking.com plus tickets for buses, trains, and aeroplanes
• Yandex360 – Similar to Google Workspaces for services on your own website
• Cloud – It’s likely that not all infrastructure code was exposed.
• Pay – Payment processing similar to Stripe, but with fewer features
• Metrika – Similar to Google Analytics

And the bulk of other corporate services at least include the backend component. The largest archive, designated “frontend,” has not yet been examined. Shestakov added a few API keys, most likely used to test deployment. It was found that, The Yandex search engine prefers pages that:

• Are not overly old
• Are hosted on dependable servers
• Occur to be Wikipedia pages or are linked from Wikipedia
• Are hosted or linked from higher-level sites on a domain
• Have keywords in their URL (up to three)

Around 1,922 ranking criteria used by the search engine were exposed by the breach. Code was made available as a torrent.

Perspectives – Yandex isn’t Google

Remember that Yandex is not Google if you want to read the complete list of Yandex ranking determinants. If Yandex lists a ranking factor, it does not imply that Google would assign that signal the same weight. In actuality, Google could not employ every one of the 1,922 mentioned characteristics.

broader perspective According to Bleeping Computer, the code showed up as a torrent on a well-known hacker forum:

…the leaker uploaded a magnet link containing 44.7 GB of files they claim to be from “Yandex git sources” and were taken from the corporation in July 2022. It is claimed that, aside from anti-spam guidelines, these code repositories house the whole company’s source code.

Yandex’s response

As a leak, Yandex refers to it. Yandex was first believed to have been hacked since the code surfaced on a well-known hacker site. This is disputed by Yandex. Though, according to Ars Technica, Yandex reportedly employs a number of former Google workers. The search engine is in fierce competition with Google and keeps track of many of the ranking parameters that are visible in Google’s code.a connected to Yandex git sources was published by the leaker. In July 2022, Yandex is said to have had its files stolen. The code repositories are thought to contain Yandex’s source code as well as anti-spam rules. Numerous ranking variables, including as text relevance, PageRank, content age, freshness, etc., are included in the stolen data.

Additional aspects include host dependability, link-related issues, and end-user behaviour. Some odd ranking criteria are discovered by SEOs, including the proportion of organic traffic, the average domain ranking across inquiries, and the quantity of unique visitors.

It appears that at least the source code for all of Yandex’s key services been leaked:

• Indexing and Search Engine Bot
• Maps – Similar to Google Maps and Street View Disk – Simi

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See how easy it can be:

How about security and SEO?

Here’s the problem. Of course, no one wants the entire internet to be overflowing with automatically generated content. Why? Machines can’t replace the quality and creativity that humans generate (at least not today). Let’s look into the literature. Imagine if all 2,000 of Balzac‘s characters were generated by machines and that these characters were created in 10 minutes instead of the years this French writer invested in his life’s work. Imagine if the works of the greats were written by a machine. The quality and overall feel of such works would be absolutely nowhere else. Of course, this problem is not only related to the literature.

Recently, people from Google have also commented on this, and thanks to partial information, we know that Google analyses content and that if it discovers a text that has been automatically generated, it is not going to do any good. Thanks to people like Danny Sullivan from Google, we know that Google uses artificial intelligence (AI) to detect artificial content on the Internet.

Yes or no? Should you use AI-generated text?

Our answer is, no. While the technology is in its infancy and the temptation and potential seem huge, we certainly don’t recommend it. In recent updates (example Google Content Helpful Update), Google has been actively implementing technologies that detect text from AI tools and make the pages in question less valuable. Whether the text is AI-generated or real writing can now be detected, for example, via the service: huggingface.co/openai-detector/. If one site can do it, surely a colossus like Google can do it too.

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