Along with this announcement, Google has shared some details for the business companies and website owners that will help to know more about the recent ongoing rollout process. Just take your glimpse down:

Top Stories – Google page experience rolling out was started on the 17th of June 2021. This is the newest signal for page experience. And it is going to be used for page eligibility for the carousel, including sections.

Stop expecting drastic ranking up-down – It is common to have an expectation of better results. This new rolling-out process may help a website to be ranked better or drag the position down. But Google requested users not to expect extreme ranking changes after release the rollout details. Because it cannot bring drastic change that can uplift or touch the bottom line in the Google search engine. According to Google, this update will help in highlighting pages which has an extreme user experience. But that is not all for the ranking position change as many other factors are also included in the ranking system’s account.

TIP: You can check your Core Web Vitals metrics with Google Insight Tool here: https://developers.google.com/speed/pagespeed/insights/

Rollout hold-up – The actual rollout system has been detained for a while, but it is already started. Check out the general rolling-out timeline for a better experience to know how the process will remain and why it takes much time.

• Mid-June rolling out process – Page experience update and rollout details that need to be known are as follows:
• During the rolling out system, the ranking change will be started. But in the end, it would not be drastic changes.
• AMP badge would not be profitable this time, and it will vanish gradually.
• AMP will not be vital for news apps for Google pages, and also it would not be crucial for news.google.com.
• A feasible badge for page experience will be in testing. Although Google did not make the final decision for this one yet.
• Carousel features will be updated and included for Google top stories for every news content if the contents meet Google News policies and guidelines.

The page experience rolling out will be done by August that includes FID, CLS, LCP as vital metrics. One should know that core web vitals and core updates are parts of the Google page experience update. The year-long waiting is over as the process has been started with the latest system. Yet do not expect big from this newest rolling out procedure.

Image: https://www.internetx.com/

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1. Optimizing Your Website For Google RankBrain

Google RankBrain is the machine learning algo from Google that was announced not so long ago. The algorithm turned out to be a real game changer as it works by measuring how users interact with results displayed on first page of Google. It ranks web pages higher if they give users a satisfying experience and brings down others that don’t. RankBrain is rapidly taking over from conventional techniques and optimizing your website for RankBrain is going to work this year and beyond for sure.

2. Make Existing Web Pages Longer

According to one recent study, longer contents have higher prospects of ranking higher in the SERPs. However, you may not be able to write more than 2000 words for every single blog post that goes on your website because it’s intensive and time-consuming. Rather, it’s a lot easier to extend those 1000-1200 words pages to around 2000 words and beyond. It will also help you take advantage of the authority and established readership of your existing content. So, just grab posts which are performing well in Google and extend them with extra content and most updated information.

3. Improve Your Website Speed

It was in 2010 when Google first announced that it’d be taking website speed as one of its ranking factors. Ever since, it has consistently emphasized on site speed importance for a seamless user experience. Tools like PageSpeed tool and Accelerated Mobile Pages Project are part of Google’s efforts towards ensuring optimum site speeds. Recently, Google has launched Think with Google tool for gauging the responsiveness of sites where speed is also a key parameter. Improving your website’s speed and improve page load time for your web pages won’t just help you reach the top spot in SERPs but will also help boost conversions. So, it’s a great technique to focus this year and beyond.

4. YouTube SEO Is Important

The YouTube videos are mostly in top 10 search results in Google and it happens more frequently than other different video types. Forbes has also declared YouTube to be second most famous search engine around. So, YouTube SEO can certainly help push your site on first page in Google and you’ll also get more traffic from YouTube as well.

5. Keep Topics In Focus Rather Than Keywords

Google and its algorithm is continuously evolving. Now it intends to understand users’ intentions like what they expect, what they’re searching for, and which search results will give them what they need. So, you can’t seal a spot on first page in SERPs by only focusing on keywords. Rather, we should look at context built around those keywords. Simply put, think of topics your users might be in search of and figure out different ways users may phrase their search queries for those topics. It will certainly help you deliver a satisfying experience.

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1. Voice & Amazon Search Will Rule

Experts predict that Voice and Amazon search will be the leading trends in 2019. In fact, it is predicted to be the biggest trend in SEO as 2019 sets in. With 56% consumers starting their product searches on Amazon rather than Google, it’s a major shift being observed and nobody can really neglect Amazon Search now. Similarly, more and more people will be making vocal searches and that’s going to be a major SEO trend as well.

2. AR & VR Will Have Their Share in the Organic Search

The organic search algos of Google will be influenced dramatically by both AR & VR. Both of them are promising technologies and they’ll be in focus for SEM in 2019. Even though our search patterns might not completely change by that time, but both these new and emerging technologies will impact how we engage users, build links, and generate the leads with content marketing. Furthermore, content strategists are going to put all their effort into incorporating videos into their content as well.

3. Mobile-First Indexing

Simply put, it means Google takes into account your website’s mobile version to index and rank it. Earlier this year, Google started migrating websites to the mobile-first index and you might have already been notified about it by the Search Console. All that buzz, however, means Google will be considering websites’ mobile versions to rank them once they have been migrated.

4. Page Speed

We all know that Google now values user experience more than anything else. It’s been ranking websites based on page load time for desktop versions for some time. From now on, it will also take mobile page speed into consideration as well. So, this will be an SEO trend to follow in 2019 and it will shake off many websites for sure.

So, follow these top trends in SEO as the New Year arrives and be the king in the digital world. Rank higher in search engines and grab more leads than ever.

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