SEO, as we have known it, is beginning to take different shapes, and you have to be able to utilize all its forms and features to record significant success on your website ranking.

Have you been struggling with increasing traffic on your website? You probably wonder what other big brands are doing differently to earn such a high ranking on Google. Here comes your answer, as we will be discussing current SEO success strategies that you can use for your website.

The Ultimate Strategy- Employ All Forms Of SEO

One of the greatest mistakes to make is to run partial SEO. To get complete and desired results, you have to make use of all three SEO strategies:

• On-site/ On-Page SEO
• Technical SEO
• Off-site/Off-Page SEO

While on-page SEO focuses on optimizing your website’s content, technical SEO deals with your site’s non-content features. With technical SEO, you improve your user’s experience, site structure and design, readability, and so on. Both technical and on-page SEO is crucial at the early stage.

After you are confident of your website’s quality in content and technicality, it becomes necessary that you put yourself out there. It would be best if you got as many people aware of your site as possible, and this is where off-site SEO comes to play.

Off-site SEO involves all of the activities you perform outside your website to improve its ranking. It consists of building a strong relationship and connection with other websites via linking, such that even users that are not on your website have means with which they can directly get to your page.

The more people can trust your site, the more willing they are to recommend you to their audience. It is why you must have a high-quality website to start.

How To Get Desired Results From SEO

SEO is worth nothing if it doesn’t yield results. It might be an indication that you are not doing something right. See things to do to ensure effective SEO.

• Use catchy headlines and titles

Your posts’ titles should be such that anyone who comes across them would be willing to click on them to view. In doing this, you should avoid clickbait. Do not promise in your headline what your content will not offer.

• Visual content

Images are known to attract online users. The ease of getting information from visual content other than written posts makes them a better option for websites. Make catchy and informative visuals a significant percentage of your web content.

• Publish lengthy contents

Research has shown that lengthy content, either written posts or videos, record more engagements and views than short ones. This discovery may defy standard logic because one would think people will go for what they can quickly consume.

The lengthier the content, the greater the potential value to get from it. If you can successfully gain a user’s interest in one lengthy post, there is a high probability that they will frequent your site for more content.

Conclusion

Having done background work and employed all the necessary strategies, you’d need time to see the results you aim for. Rome wasn’t built in one day, same as a well-ranked website.

The post Sharp SEO Success Strategies for 2021 appeared first on Digital Pylon SEO.

To get the desired results from your SEO, which is to increase organic traffic, you have to follow through on the processes involved. Here we have listed tips that will guide you into successfully optimizing search engines for your website.

• Personalize your content for the target audience

  Optimizing your site goes beyond tailoring your content to suit the trend on a search engine. You need to understand that you have a niche with a target audience. Not every trend out there will be suitable for you. You will connect better with your viewers and potential customers and earn their loyalty when you customize your content to fit their persona. This way, you are optimizing for your consumers beyond the search engine.

• Use relevant and quality content

  The quality of your content dramatically determines the level of traffic you get. It is also crucial that you consistently publish quality and relevant content to maintain and steadily increase traffic. It would help if you stayed updated on content marketing trends to know the kinds of content viewers consume more. Infographics and educational contents are currently leading the chart. Make sure you include them regularly when creating content for your site.

• Create a blog

  Creating a blog within your website or one linked to your website is an effective means to increase organic traffic. Blogging does not only help you get more viewers, but you also get them engaged, more than you can ever achieve on a website. However, you should maintain the integrity of your blog by ensuring constant maintenance and creating quality content.

• Social media

  Social media is a great tool when you know how to use it. It presents you with one of the most massive audiences you can ever get. If you can properly position yourself on social media, you will increase your website’s visibility, hence the traffic. Build a substantial presence for your website on all available social media platforms. Engage people on content relating to your site to get more people talking about it. You will increase your ranking, and more people will get involved with your website.

• Have a user-friendly site

  One way to increase repeated visits to your site is to design it to be user-friendly. No one wants to use a website that will require a guide to navigate. Make it easy for people to get around your website. In designing your site, you should do it from the standpoint of a regular internet user. First, you have to note that most people use their mobile phones to surf the net; hence your site must be mobile-friendly.

  You also want to design in-line with the general preference of your target audience. For example, if you are creating a kiddie’s store, you want to make your site as colorful and attractive as possible.

Conclusion

Getting quality traffic will require that you improve the quality of your website holistically. From the point of web-designing to public relations, you cannot afford to leave any stone unturned.

source: https://www.searchenginewatch.com/2020/07/06/how-to-increase-organic-traffic-14-practical-tips/, https://moz.com/blog

The post SEO Tips to Increase Organic Traffic appeared first on Digital Pylon SEO.

Google coined the term bounce rate and their Analytics servers measure each visit to your site as a session. You want each visit, each session, to create value for your visitor and value to you. What can you do about the predicament of having visitors reach your web pages and leave without engagement?

Let’s review some of the top factors in web design and website performance which can influence how many people bounce from your pages. Reducing this rate is your ultimate goal!

1. Site Load Time – The first way to reduce bounce rate is to make sure your site loads faster! Web surfers want and deserve instant load times. They simply won’t wait for your site to load. You may have to delete plug-ins or features that are slowing down your load time. Or you may need to speak to your web host about moving your site to a faster server.
2. Content is King – The second way to reduce bounce rate is to make sure there is visual interest on your web pages and that your content is well-organized. It should go without saying that your site should be easy to view and read. Photos, graphics and videos create strong visual interest. Videos are especially ideal to keep your visitors onsite for the length of the clip’s viewing time. And you want your visitors onsite even longer than the video viewing time, of course! The longer, the better.
3. Targeted Keywords – Be sure the pages which are keyword targeted are relevant to the actual keywords. Using keywords as lures when you can’t deliver the information relevant to the keywords is misleading and will lead to a higher bounce rate.
4. Search Capability – Make sure your traffic can search easily within your site. Give them clear search and navigation options. Users who can’t easily find search or navigation features will click off your site and look for another site to browse.
5. Mobile Optimization – More and more people are web searching via their mobile devices. If your site isn’t mobile optimized, it may not be formatted and viewable to mobile users who will simply click off and continue their search for a site that is optimized for their cell, tablet or other device.

Bounce Rate reduction isn’t “rocket science” but it does take time and effort to pursue and perfect. Many business owners and entrepreneurs simply don’t have the time to fine tune their SEO. This is why having an SEO consultant makes so much sense. Get in touch today with your SEO needs!

The post The Importance of keeping your Bounce Rate low appeared first on Digital Pylon SEO.

1. Find Out The Keywords You Want To Target

Thorough keyword research actually lays the foundation of effective SEO. It determines whether your search engine optimization efforts are going to work or not. You don’t always have to rely on search volume when selecting keywords. Sometimes, they end up choosing keywords that their prospects are not searching at all. They might still be able to get the traffic but it will be completely irrelevant. So, it is advised that you should target keywords that aren’t just relevant but also specific to the location where you’re operating.

2. On-Page Optimization Is Still Important

Even after all the updates that we have seen coming to the major search engines, on-page optimization is still relevant and is one of the most important factors in ranking your website for organic search. Be it the title, the meta-description, URL structure or authority links, you have to factor them into your optimization strategy to be able to achieve the desired results.

3. Strategize Your Content

There should be a blog section on the website. This way, you are able to add content to the website on a consistent basis. The websites that are updated constantly are the first love of every search engine. They believe that the constantly updated websites aim at providing better value to users. Also, with every published blog post, you’re able to spread your website through the social media and get more traffic than you expect. It also gives you a route to build a connection with your prospects. You don’t need to get promotional with your posts, rather you can use it to address common questions and concerns about the products or services you’re selling.

4. High Quality Backlinks Matter

The sites linking to your website do matter and it’s not just the quantity but the quality of these links that will help you rank higher in the search engine results. In fact, inappropriate links might even result in penalties while the quality links can help you reach top spots in organic search. So, don’t rely on spammy optimization strategies anymore rather build some high quality and contextual links through Guest Blogging or infographic distribution.

5. Keep Monitoring And Keep Getting Better

SEO never stops and you should keep a close eye on your search rankings for each of the targeted keywords to determine whether you’re going in the right direction or not. Also, watch your analytics closely in order to find out which traffic sources and keywords are generating most of the conversions.
So, implement these simple SEO tips to boost your website’s organic traffic. You’re sure to see gains in a very short span of time.

The post 5 Simple SEO Tips to boost traffic appeared first on Digital Pylon SEO.

However, there are some common mistakes that people make and they result in the wastage of all the efforts they put in. Here are top 5 mistakes outlined for you so that you can avoid them in future.

1. Choosing Wrong Keywords

Search Engine Optimization is about choosing the right keywords for your website to rank. However, you can easily go wrong here. A common mistake in selection of keywords, for instance, is to neglect long-tail keywords that are often preferred by search engines as well as the users. You should try to figure out the terms that your prospective customers might use for referring to your products. And, if you are able to figure that out, you’ll definitely be able to optimize your website for right keywords.

You can rely on tools like Google AdWords Keyword Planner, SEMrush, and Google Trends to find the trending keywords for your niche.

2. Temptation to Use Black Hat Tactics

You may be lured by so many different ways of cheating search engines through spam tactics to get backlinks and traffic. However, that’s probably the biggest mistake you can make. Even though they can bring temporary results, they may also entitle your website to penalties if discovered. A few black hat tactics to avoid include:

• Using low-quality or duplicate content

• Keyword stuffing

• Scraping content from different websites

• Cloaking and other tactics for hiding real intent of the website

3. Poor Load Times Due to Overloaded Website

According to the business leaders, photographs, custom banners, videos, and other such graphics are supposed to increase the overall appeal of your website. Even though it’s true, but you should still keep things in balance to optimize your website’s loading time. If your website is not performing well, customers won’t have a second thought before leaving your website.

The time a user spends on your web page is also noticed by Search Engines and they take it as a measure to determine whether the search result was relevant or useful for the visitor or not.

4. Not Providing The Relevant Content

For modern day search engines, nothing matters more than a perfect overall user experience. They want to ensure that users get what they are looking for. And when they don’t, they’re certainly going to leave the web page within seconds. So, not providing the relevant content is another major mistake people make about SEO. However, it’s the simplest of things to do right.

5. Missing Out on Quality Links

One thing that modern day content marketers must understand is that quality of the external links that are included in the content carries more importance than the quantity. So, it is important that you should link to well-ranked and most relevant websites that maintain good reputation with search engines. It also helps to link to websites that have provided backlinks to your website because it can help bring traffic back in future.

So, these are some of the common mistakes that people make about SEO and should be avoided in order to get maximum search engine visibility. Just make sure you don’t make these mistakes and see the results coming through in quick time.

The post 5 Common SEO Mistakes appeared first on Digital Pylon SEO.

Attractive website needs to have good content; to impress more readers. This is the first step to make your website popular. There are focal PROS that are been mentioned below, which will be helpful in developing a website in a proper manner.

Pros of Wordpress

• Simple Subject – There is a program termed CMS, this helps the fresh users to upload, edit and design the content in a simple way. This manual allows the user to develop an attractive webpage with a very little of computer knowledge. This is a boon point for small enterpreneurs.
• SEO PlugINS – Word press has a strong third party plug INS. It has best trace, which is very essential to make your website an admired one.
• Suitable for E Commerce – Wordpress is a good platform for small scale firms; there are themes that include shopping cart, delivery and also shipping. Even big and international brands are using this platform for their apparent brands.
• Functions through all Smart devices –  The content and the design should be in a manner that it can be convieniently accessed from PC, tables and smart mobile phones. Individuals can view the site based on their handy time.

With everything good there are CONS as well that can affect your website. Some of them are revealed below.

Cons of WordPress

• Themes and designs can be confusing – For a new user, it can be difficult to understand the appropriate theme and evaluating the acceptable one can sometimes become aggravate. Therefore, it is suggestable to hire a trained developer.
• Renew the software reqularly – If the webpage is not updated or revised regularly there are chances of getting hacked by other followers. Therefore, being active is for all time an added pro.

The post Pros and Cons of WordPress appeared first on Digital Pylon SEO.