1. Check The Visibility Settings Of Your Website

There is a built-in feature which hides wordpress websites from the search engines. That is actually to help ensure that you have enough time for working on your site and making it ready before it can go public. Just make sure that you haven’t accidentally checked this option and your site is visible to Search Engines.

To check visibility settings of your site, login to your admin panel and go to Settings > Reading. Scroll down until you find “Search Engine Visibility” section and uncheck the box in front of “Discourage Search Engines From Indexing This Site”. Finally, click on “Save Changes” and you’re done.

2. Make Your URL Structures SEO Friendly

SEO-friendly URLs tend to have your keyword or words that explain your webpage’s content. These URLs are easily readable by both the Search Engines and the humans. An example of SEO-friendly URL structures can be https://www.example.com/how-to-install-wordpress/. Now, this URL is quite human understandable and suggests what the page can have. It will help improve the chances to get a higher rank in SERPs as well.

To check and set up the permalink structure for your website, go to Settings > Permalinks. Select post name option before clicking on “Save Changes” button for these changes to take effect.

3. Add XML Sitemaps

XML Sitemaps are the specially formatted files which list all the pages of your websites. Existence of these sitemaps makes it straightforward for the search engines to find all the content you have on your site. It’s helpful for search engines to find all your pages quickly before starting to rank them. If you’re using Yoast SEO plugin, your XML sitemap will be created automatically and it can be found at the URL: http://yoursitename.com/sitemap_index.xml. The next step elaborates how this sitemap can be submitted to Google.

4. Add The Site To Google Search Console

Google Search Console refers to the tools that Google offers to site owners for determining how the search engine sees their content. It gives data and reports which highlight how the pages are appearing in the search results. That’s exactly where you have to submit your website’s sitemap so that all its pages can be found by the Search Engine easily. Here’s how to do that. First add your site to the Google Search Console and then click on Crawl menu before selecting the Sitemaps option in Crawl section of left sidebar. Next, click on Add/Test Sitemap button towards top right. Enter the sitemap URL mentioned above and click on submit.

WordPress makes it a lot convenient for you to create search engine friendly websites. You just have to understand the basics and you can do everything on your own quite easily.

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Attractive website needs to have good content; to impress more readers. This is the first step to make your website popular. There are focal PROS that are been mentioned below, which will be helpful in developing a website in a proper manner.

Pros of Wordpress

• Simple Subject – There is a program termed CMS, this helps the fresh users to upload, edit and design the content in a simple way. This manual allows the user to develop an attractive webpage with a very little of computer knowledge. This is a boon point for small enterpreneurs.
• SEO PlugINS – Word press has a strong third party plug INS. It has best trace, which is very essential to make your website an admired one.
• Suitable for E Commerce – Wordpress is a good platform for small scale firms; there are themes that include shopping cart, delivery and also shipping. Even big and international brands are using this platform for their apparent brands.
• Functions through all Smart devices –  The content and the design should be in a manner that it can be convieniently accessed from PC, tables and smart mobile phones. Individuals can view the site based on their handy time.

With everything good there are CONS as well that can affect your website. Some of them are revealed below.

Cons of WordPress

• Themes and designs can be confusing – For a new user, it can be difficult to understand the appropriate theme and evaluating the acceptable one can sometimes become aggravate. Therefore, it is suggestable to hire a trained developer.
• Renew the software reqularly – If the webpage is not updated or revised regularly there are chances of getting hacked by other followers. Therefore, being active is for all time an added pro.

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The current stable version 3.4.2 was released in the year 2012 and has been downloaded by over hundred million users. The template system of WordPress is dependent on template processor. The best advantage of this tool is that a user can easily switch between themes as and when required. Themes allow a user to increase the functionality and change the physical appearance of the website in order to attract customers. The best part of all is that the switchover between one web template to another does not require any alteration to the content of structure. This has increased the ease of operation and also the ability for system admin to enhance the appearance of the website.

In order to increase the customisation, word press has allowed PHP and HTML code editing option. This further scaled the importance of WordPress in the present World Wide Web usage. Due to its easy plug-in architecture, developers are building a number of plug-ins as and when required that increases the functionality and features of a website. Currently there are over 18,000 plug-ins are available in the database of WordPress. Widgets are also provided into the WordPress making it convenient for users to drag and drop content onto the sidebar of the website.

WordPress has also allowed multi-blogging and multi-user usage of the web template using concurrent copies. It was possible after installation was carried out at a centralised location that is maintained by centralised administrative. The multi user ability offered by WordPress has increased the features and possibilities for a website to gain complete control of the blog from the dashboard. Eight new tables are added for every single blog that has been built on WordPress multi user account. WordPress is also available for mobile platforms such as blackberry, iOS, Windows phone, android and WebOS.

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