Domain Authority as the name suggests represent the authority of a domain in Moz Index. It’s a globally known metric created by Moz that determines how well a website rank on the Search engine result pages (SERPs). The domain authority value for a website ranges in between 1-100. Here 1 means the worst and 100 means the best. Generally, 40-50 domain authority is considered as good domain authority for any website.

Domain Authority is determined by linked root domains, number of backlinks, quality of content, Moz trust scores etc. For SEO personals, this score helps to determine the quality of a website quickly. There are various ways exist to check domain authority of a website, the most popular way is to check it through Moz Bar (an addon developed by Moz) or through Open Site Explorer (an SEO suite developed by Moz). Domain authority also known as DA consists more than 40 factors such as number of linking root domains, number of links pointing to a site, content updating frequency and number of different sites linking to your sites. A rule of thumb is, rather than considering domain authority as a measure to analyze your SEO efforts, consider it as a competition analysis metric, so you can compare your site’s DA score with other sites, the sites having higher score generally rank high in the Search engine results.

Page Authority

Page Authority is another important metric created by Moz. As the name suggest, page Authority (PA) is a score created by Moz that predicts how well a particular page will rank on Search Engine Results Page (SERP). Page Authority scores run from 1 to 100, with higher scores relating to a more prominent capacity to rank.

The main different between page authority and domain authority is that domain authority is a domain based metric while page authority is a page based metric. So if a site has 100 different pages, it will be having 100 different page authorities, while it will only be having a single domain authority for the entire domain.

Page Authority depends on information from the Mozscape index and incorporates link analysis, MozRank, MozTrust etc. Like Domain Authority, it utilizes a machine learning model to recognize the calculation that best associates with rankings.

Mostly, both of these metrics are updated by Moz after an interval of one month. So your current score will approximately be updated after a month from the last moz update. Here is the official link of Moz from where you can check when they updated the domain authority last time and plan your link building campaign accordingly.

When it start working?

The metric Domain Authority and Page Authority start to work from the moment the website goes live on internet. It starts with an initial score of 1 on the very first day and then it increases according to the inbound links. Like Domain Authority, Page Authority is also easier to grow from 20-30 as compared to 70-80.

Where you can analyze it?

There are numerous tools available on internet to analyze domain authority and page authority of a particular website. You can either check it through Moz official SEO Suite or through SEOmoz toolbar. SEOmoz toolbar is a browser based add-on which helps to check the domain and page authority in real-time. Apart from this, you can also use any third party tools such as Moonsy or SmallSEOTools Domain Authority checker to analyze it. One of the best thing about SmallSEOtools domain Authority checker is that you can check upto 50 websites in a single click. Hence it’s a really good tool for SEO professionals & Link Builders.

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What is Moz Rank?

In the world of digital marketing, Moz is a tool for search engine optimization experts and digital marketers. Moz Rank quantifies link popularity. The link is of the website that we want to market. The Moz ranking of a particular webpage here is based on the Moz ranking of the other pages which are linked to the web page. The higher the Moz rank of the linking pages, the higher would be the Moz rank of the webpage. The foundation of this Moz ranking is calculated on a logarithmic scale in between 0 to 10. Improving the rank from 3 to 5 is pretty easier and less time-consuming than making it reach from 8 to 10.

The linking of the web pages is actually based on the idea of quantifying the popularity of a page. The pages contribute in the popularity because they can ‘vote’ by linking to the other web pages. There is a limitation to this approach. Whenever, one webpage is linked out to another webpage, all the other links are diluted to a little extent. Thus, the number of votes does not increase as expected, this is known as Out Bound Linking factor. There may be vast differences of votes with different number of links.

Moz Rank Analyzer

When it start working?

MozRank is a metric created by Moz.com. Till 2013 the company was known as SEOmoz. This American organization calculates total number of backlinks and some other factors of each and every website and then ranks these on the basis of their popularity. It is developed as an alternative to Google page rank. MozRank is classified into Moz Domain Rank, which distinguishes and evaluates the fundamental space and Moz Subdomain Rank, which just incorporates the connection ubiquity of a specific subdomain.

(Famous MOZ Open Site Explorer)

The first step is to give the exposure to the content and create link building opportunities. The fundamental concept of the working of Moz Rank lies in getting the links for the web page. So, it would be good for a company if it gets 20-30 links of high quality. Here high quality means, links from High Moz Rank websites. The process is undoubtedly time-consuming as sometimes it may even take 10 weeks for improvement in just 1 rank. Apart from this, quality matters a lot in Moz ranking. So, 100 backlinks from low Moz ranking websites will not affect linking domain as much as 10 backlinks from high Moz ranking websites.

Where can you analyze it?

As Moz Rank is an algorithm by Moz. The Moz Rank of Any website can be analyzed through Moz’s SEO software suite. The software suite by moz is named as Open Site Explorer and can be accessed from here – https://moz.com/researchtools/ose/.

Initially you need to create an account on moz.com and it provides you with both free and premium membership. Just visit to open site explorer and search your website there. Once done, you will find out several off-page seo stats there. Click on compare link metrics at the left hand side of the page to view Moz Rank and other SEO stats. You can even check the Moz rank of your website with other third party tools such as https://smallseotools.com/mozrank-checker/. These tools use Moz API to find out Moz rank of a particular website.

You can also use tool on our website: Moz Rank checker

Updated: 26.11.2018

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1. Moz’s Open Site Explorer

Rating:

One of the most popular metrics used for determining a website’s SEO score is referred to as Domain Authority. With Moz’s Open Site Explorer tool you can get to know your domain’s authority on a scale from 0 to 100. Theoretically, based on certain factors considered by the Moz’s analytics, websites having higher DA are likely to rank higher in the SERPs. Page authority is another metrics provided by Moz and it can be helpful with your category and landing pages.

Tool: Moz’s Link Explorer

2. Majestic

Rating:

Just like Moz, Majestic also offers a couple of key metrics i.e. citation flow and trust flow. Both the metrics are based heavily on quality and quantity of the linking domains. The particular nature of these metrics actually makes them potentially more beneficial for the check-up. The tool also breaks down link factors deeply and allows users to dive deep into how the backlink portfolio of their website is performing.

Tool: Majestic Backlink Checker

3. Pingdom

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As Google has released its mobile first index, the load time has become ever more important for websites. The slow load times can negatively impact websites as they can lower the rankings as well as conversion rates all due to the poor user experience. Evaluation of website’s page load speed is important in any SEO audit and Pingdom is one of the best tools available for that today. Pingdom’s GT Metrix and Website Speed Test can be combined with Google’s PageSpeed Insights to get rid of some page speed issues your website may be facing and optimizing it for both mobile and desktop.

Tool: Pingdom Website speed test

4. MySiteAuditor

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The tool can help you generate free white-label SEO reports and can be integrated with your website. It is compatible with the updated algorithm of Google and can audit your website’s pages, not the entire website. It can audit particular landing pages or web pages for your targeted keywords and provides feedback on how you can fix stuff like social media buttons or tag descriptions.

Tool: MySiteAuditor

5. SE Ranking

Rating:

With SE Ranking, you can find out where the errors exist in a website as far as SEO is concerned and what can be done to fix these errors. There are tip sections included in the audit reports suggesting where improvements can be made to bring your website on top of the SERPs. The tool gives you insights into all of the website’s backlinks, SMM, and other such metrics to stay on top of your SEO.

Tool: SE Ranking

Conclusion

All these tools provide you with enough details on where you are headed with your SEO campaigns. Some even suggest corrective actions to be taken for putting things back on track. Use them alone or in combination with others to devise the best SEO strategy.

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