![\"\"](\"https:\/\/www.digitalpylon.com\/sk\/wp-content\/uploads\/2020\/10\/rich-snippets-zobrazene\u0301-v-Google-pri-vyhl\u030cada\u0301vani\u0301-vy\u0301razu-_recept-na-bryndzove\u0301-halus\u030cky_.png\")
<\/p>\nRich snippets predstavuj\u00fa vizu\u00e1lne p\u00f4sobivej\u0161ie v\u00fdsledky vyh\u013ead\u00e1vania s dodato\u010dn\u00fdmi hodnotn\u00fdmi inform\u00e1ciami, ktor\u00e9 s\u00fa zobrazen\u00e9 spolu s n\u00e1zvom, popisom a URL odkazom. Extra inform\u00e1cie poch\u00e1dzaj\u00fa zo \u0161trukt\u00farovan\u00fdch d\u00e1t z webstr\u00e1nky.<\/b><\/p>\n
Chcete, aby va\u0161a webstr\u00e1nka vyzerala ako v prvom pr\u00edpade alebo v druhom?<\/p>\n
<\/p>\n
V tomto \u010dl\u00e1nku sa pozrieme na to, \u010do s\u00fa rich snippets a ako ich m\u00f4\u017eete z\u00edska\u0165 na va\u0161u webstr\u00e1nku.<\/p>\n
Rich snippets sa m\u00f4\u017eu zobrazi\u0165 pre str\u00e1nky s ur\u010dit\u00fdm typom inform\u00e1ci\u00ed a m\u00f4\u017eu by\u0165 obmedzen\u00e9 pod\u013ea zariadenia. Napr. rich snippets typu “ako na to” sa m\u00f4\u017eu zobrazi\u0165 iba na mobiln\u00fdch zariadeniach.<\/p>\n
Rich snippets s\u00fa be\u017en\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania s dodato\u010dn\u00fdmi inform\u00e1ciami zobrazen\u00fdmi popri n\u00e1zve, popise a URL odkaze. Rich results s\u00fa vizu\u00e1lne p\u00f4sobivej\u0161ie v\u00fdsledky vyh\u013ead\u00e1vania s inform\u00e1ciami vytiahnut\u00fdmi z relevantn\u00fdch \u0161trukt\u00farovan\u00fdch d\u00e1t.<\/p>\n Zobrazova\u0165 sa vo v\u00fdsledkoch vyh\u013ead\u00e1vania na prv\u00fdch prie\u010dkach je skvel\u00e9, no d\u00f4vod, pre\u010do \u013eudia klikn\u00fa na odkaz je obsah snippetu. Rich snippets teda pom\u00e1haj\u00fa webstr\u00e1nkam vyzera\u0165 lep\u0161ie vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n Atrib\u00faty ako cena, po\u010det recenzi\u00ed alebo priemern\u00e9 hodnotenie predstavuj\u00fa \u010fal\u0161iu konkuren\u010dn\u00fa v\u00fdhodu vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Dod\u00e1vaj\u00fa va\u0161ej webstr\u00e1nke viac priestoru na kliknutie spolu s inform\u00e1ciami, ktor\u00e9 nie\u010do znamenaj\u00fa. Rich snippets vo svojej podstate nezlep\u0161uj\u00fa SEO va\u0161ej webstr\u00e1nky, no dok\u00e1\u017eu pom\u00f4c\u0165 k prekliku na va\u0161u webstr\u00e1nku.<\/p>\n Rich snippets s\u00fa vytvoren\u00e9 na z\u00e1klade \u0161trukt\u00farovan\u00fdch d\u00e1t, ktor\u00e9 s\u00fa dostupn\u00e9 pre r\u00f4zny typ obsahu. D\u00e1ta s\u00fa form\u00e1tovan\u00e9 a organizovan\u00e9 tak, aby ich Google jednoduch\u0161ie pochopil a pou\u017eil pre v\u00fdsledky vyh\u013ead\u00e1vania a \u010fal\u0161ie \u00fa\u010dely.<\/p>\n Namiesto toho, aby Google musel z\u00edskava\u0165 k\u013e\u00fa\u010dov\u00e9 inform\u00e1cie takto:<\/p>\n “Pr\u00edprava palaciniek bude trva\u0165 20 min\u00fat. E\u0161te lep\u0161ie, tieto n\u00edzko kalorick\u00e9\u00a0palacinky”.<\/em><\/p>\n m\u00e1 inform\u00e1cie v \u0161trukt\u00farovanom form\u00e1te, ktor\u00fd vyzer\u00e1 takto:<\/p>\n “\u010das varenia: 20 min\u00fat<\/em><\/p>\n kal\u00f3rie: 80″<\/em><\/p>\n M\u00f4\u017eete vidie\u0165 ako je druh\u00fd pr\u00edklad jednoduch\u0161\u00ed pre Google na spracovanie. \u010co sa t\u00fdka \u0161trukt\u00farovan\u00fdch d\u00e1t, ide o formu schema.org, ktor\u00fd sa pou\u017e\u00edva na ozna\u010denie obsahu. Google m\u00f4\u017ee pou\u017ei\u0165 toto ozna\u010denie vo v\u00fdsledku vyh\u013ead\u00e1vania.<\/p>\n Ako teda implementova\u0165 toto nastavenie?<\/p>\n \u0160tandardn\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania m\u00f4\u017eu poskytn\u00fa\u0165 dobr\u00fd preh\u013ead nad obsahom. Proces z\u00edskania rich snippets je zo strany Google dobre zdokumentovan\u00fd. To zah\u0155\u0148a typ obsahu, ktor\u00fd je vhodn\u00fd pre vylep\u0161enia v\u00fdsledkov vyh\u013ead\u00e1vania.<\/p>\n Tu je zoznam naj\u010dastej\u0161\u00edch pr\u00edpadov pre rich snippets:<\/p>\n Existuje viacero mo\u017enost\u00ed ako to urobi\u0165, no platia na \u0161pecifick\u00e9 web str\u00e1nkov\u00e9 kateg\u00f3rie. Zvy\u0161ok s\u00fa:<\/p>\n Ak je ak\u00e1ko\u013evek z t\u00fdchto kateg\u00f3rii pre v\u00e1s relevantn\u00e1, nav\u0161t\u00edvte ofici\u00e1lnu dokument\u00e1ciu, skontrolujte mo\u017en\u00e9 vylep\u0161enia a funkcie pre v\u00e1\u0161 obsah a rozhodnite sa, \u010di stoj\u00ed za implementovanie.<\/p>\n Uk\u00e1\u017eme si na pr\u00edklade FAQ ako implementova\u0165 proces, aby bolo v\u00fdsledkom toto:<\/p>\n Bez oh\u013eadu na CMS, vytvorenie markupu a nasadenie je relat\u00edvne jednoduch\u00e9. K\u00f3d m\u00f4\u017eete vlo\u017ei\u0165 do hlavi\u010dky. Na to m\u00f4\u017eete pou\u017ei\u0165 jeden z dostupn\u00fdch gener\u00e1torov pre schema markup:<\/p>\n Na vlo\u017eenie k\u00f3du m\u00f4\u017eete taktie\u017e pou\u017ei\u0165 Google Tag Manager. Nezabudnite len vlo\u017ei\u0165 sch\u00e9mu v obsahu, ktor\u00e1 je vidite\u013en\u00e1 pre pou\u017e\u00edvate\u013eov a je v s\u00falade s pokynmi Google. Nemali by ste pou\u017e\u00edva\u0165 FAQ markup na \u00fa\u010dely reklamy.<\/p>\n \u010co v\u0161ak ak pou\u017e\u00edvate CMS, kde je implementovanie vlastn\u00e9ho k\u00f3du probl\u00e9mov\u00e9? Ak pou\u017e\u00edvate WordPress, pom\u00f4\u017eu v\u00e1m pluginy. \u0160trukturovan\u00e9 d\u00e1ta s\u00fa podporovan\u00e9 v SEO pluginoch ako Yoast alebo Rank Math a existuj\u00fa aj pluginy pre implement\u00e1ciu sch\u00e9m.<\/p>\n Yoast je jednoduch\u00fd pre z\u00e1klady ako sch\u00e9my FAQ alebo “ako na”, no budete potrebova\u0165 \u0161pecializovan\u00fd plugin pre komplexnej\u0161ie sch\u00e9my. Proces implementovania z\u00e1vis\u00ed od pluginu a sch\u00e9my, nie je tu \u017eiadna magick\u00e1 skratka, ktor\u00e1 vyhovuje v\u0161etk\u00fdm. Prejdite dokument\u00e1ciu pluginu pod\u013ea v\u00e1\u0161ho v\u00fdberu a zist\u00edte \u010do funguje pre va\u0161u webstr\u00e1nku.<\/p>\n![\"\"](\"https:\/\/www.digitalpylon.com\/sk\/wp-content\/uploads\/2020\/10\/uka\u0301z\u030cka-rich-snippetu-_ako-na-to_-1-1-473x1024.jpg\")
<\/strong><\/p>\nAk\u00fd je rozdiel medzi rich snippets a rich results?<\/strong><\/h3>\n
Ako t\u00e1to funkcia zlep\u0161uj\u00fa SEO<\/strong><\/h3>\n
Ako z\u00edska\u0165 rich snippets<\/strong><\/h3>\n
1. Zistite, ktor\u00e9 rich snippets s\u00fa vhodn\u00e9 pre v\u00e1s<\/strong><\/h4>\n
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![\"uka\u0301z\u030cka](\"https:\/\/www.digitalpylon.com\/sk\/wp-content\/uploads\/2020\/10\/uka\u0301z\u030cka-rich-snippets-pri-vyhl\u030cada\u0301vani\u0301-vy\u0301razu-life-insurance-v-google.png\")
Implementovanie FAQ je popul\u00e1rna SEO taktika na z\u00edskanie viac preklikov. Hoci je uveden\u00e1 pod produktov\u00fdm typom, m\u00f4\u017ee by\u0165 pou\u017eit\u00e9 v akejko\u013evek podstr\u00e1nke, ktor\u00e1 je ur\u010den\u00e1 pre FAQ.<\/p>\n2. Implementovanie \u0161trukt\u00farovan\u00fdch\u00a0d\u00e1t<\/h4>\n
<script type=\"application\/ld+json\">\r\n{\r\n\u00a0 \"@context\": \"https:\/\/schema.org\",\r\n\u00a0 \"@type\": \"FAQPage\",\r\n\u00a0 \"mainEntity\": [{\r\n\u00a0 \u00a0 \"@type\": \"Question\",\r\n\u00a0 \u00a0 \"name\": \"Is it difficult to implement such markup?\",\r\n\u00a0 \u00a0 \"acceptedAnswer\": {\r\n\u00a0 \u00a0 \u00a0 \"@type\": \"Answer\",\r\n\u00a0 \u00a0 \u00a0 \"text\": \"No, not at all, there's a lot of plugins and markup generators.\"\r\n\u00a0 \u00a0 }\r\n\u00a0 },{\r\n\u00a0 \u00a0 \"@type\": \"Question\",\r\n\u00a0 \u00a0 \"name\": \"Do SEOs take advantage of the FAQ markup?\",\r\n\u00a0 \u00a0 \"acceptedAnswer\": {\r\n\u00a0 \u00a0 \u00a0 \"@type\": \"Answer\",\r\n\u00a0 \u00a0 \u00a0 \"text\": \"Yes, it's quite a popular tactic. While it can provide a lot of value in the SERP, SEOs tend to overuse it to the extent when it's against Google's guidelines.\"\r\n\u00a0 \u00a0 }\r\n\u00a0 }]\r\n}\r\n<\/script><\/code><\/pre>\n3. Zvalidujte markup<\/strong><\/h4>\n
![\"\"](\"https:\/\/www.digitalpylon.com\/sk\/wp-content\/uploads\/2020\/10\/FAQ-rich-results.png\")
A vidie\u0165 v\u0161etky vhodn\u00e9 typy markupov, ktor\u00e9 Google zobrazil na va\u0161ej webstr\u00e1nke:<\/p>\n![\"\"](\"https:\/\/www.digitalpylon.com\/sk\/wp-content\/uploads\/2020\/10\/markup-typy.png\")
<\/p>\n