{"id":2612,"date":"2019-01-07T16:04:57","date_gmt":"2019-01-07T14:04:57","guid":{"rendered":"https:\/\/www.digitalpylon.com\/sk\/?p=2612"},"modified":"2019-03-26T14:53:03","modified_gmt":"2019-03-26T12:53:03","slug":"tipy-a-trendy-v-seo-pre-rok-2019","status":"publish","type":"post","link":"https:\/\/www.digitalpylon.com\/sk\/tipy-a-trendy-v-seo-pre-rok-2019","title":{"rendered":"Tipy a trendy v SEO pre rok 2019"},"content":{"rendered":"

Aj tento rok chce ka\u017ed\u00fd spr\u00e1vny obchodn\u00edk docieli\u0165, aby jeho str\u00e1nka bola \u00faspe\u0161n\u00e1 na internete, aby nezaost\u00e1vala za konkurenciou a nezabudlo sa na d\u00f4le\u017eit\u00e9 inov\u00e1cie na ve\u013ekom ihrisku online marketingu. Jednoducho povedan\u00e9, aby sa obchod zlep\u0161oval aj v roku 2019 a ni\u010d sa nezame\u0161kalo. Porad\u00edme v\u00e1m ak\u00e9 s\u00fa modern\u00e9 trendy v optimaliz\u00e1cii, ak\u00e9 s\u00fa odpor\u00fa\u010dania ve\u013ek\u00fdch hr\u00e1\u010dov a hlavne na\u010do si da\u0165 pozor v nasleduj\u00facom roku. Pok\u00fasime sa v bodoch zosumarizova\u0165 nastupuj\u00face tipy a trendy v SEO pre rok 2019.<\/strong><\/p>\n

Nastupuj\u00faca diverzifik\u00e1cia online zdrojov<\/strong><\/h3>\n

Google je jednotka v segmente vyh\u013ead\u00e1vania, to vieme v\u0161etci. No viacero expertov (zdroj<\/a><\/span>) odhaduje jeho klesaj\u00facu dominanciu na nasleduj\u00face roky. Z ve\u013ek\u00e9ho kol\u00e1\u010da si pravdepodobne viac odhryzne Amazon a Apple.\u00a0“Ak potenci\u00e1lni z\u00e1kazn\u00edci vyh\u013ead\u00e1vaj\u00fa aplik\u00e1cie, mus\u00edte sa umiestni\u0165 do obchodov s aplik\u00e1ciami. Ak h\u013eadaj\u00fa podcasty alebo vide\u00e1, je potrebn\u00e9 sa hodi\u0165 tam, kde \u013eudia h\u013eadaj\u00fa tieto veci,<\/em>” povedal Cindy Krum, gener\u00e1lny riadite\u013e spolo\u010dnosti MobileMoxie. “Siln\u00e9 zna\u010dky sa st\u00e1vaj\u00fa mnohotv\u00e1rn\u011bj\u0161\u00edmi a riadia viac ne\u017e len webov\u00e9 str\u00e1nky. Siln\u00e9 SEO mus\u00ed robi\u0165 to ist\u00e9<\/em>” doplnil Krum.<\/p>\n

Eli Schwartz, riadite\u013e spolo\u010dnosti SurveyMonkey, to tie\u017e vid\u00ed podobne: “Mysl\u00edm si, \u017ee rok 2019 bude op\u00e4\u0165 rokom, kedy SEO nebude len o tom ako optimalizova\u0165 Google, ale budeme musie\u0165 vzia\u0165 do \u00favahy aj tieto \u010fal\u0161ie” motory<\/em> ” povedal Schwartz.\u00a0 Pokia\u013e teda h\u013ead\u00e1te nov\u00e9 zdroje n\u00e1v\u0161tev, pozrite sa tam, kde s\u00fa \u013eudia a kde \u013eudia h\u013eadaj\u00fa a to s\u00fa obchody s aplik\u00e1ciami, soci\u00e1lne siete a komunity.<\/p>\n

\"mobil\"<\/p>\n

\u010eal\u0161\u00ed tlak na mobiln\u00fa optimaliz\u00e1ciu<\/h3>\n

Dnes u\u017e nie je prekvapenie ak na internetov\u00fa str\u00e1nku chod\u00ed najviac \u013eud\u00ed z mobilov a tabletov. \u00c9ra “stacion\u00e1rnych po\u010d\u00edta\u010dov” ako hlavn\u00e9ho zdroja n\u00e1v\u0161tevnosti je u\u017e d\u00e1vno za nami a dnes “fi\u010dia” mobily. Na obede, pri cestovan\u00ed vlakom, pri dlhom \u010dakan\u00ed v rade, tajne pod lavicou v \u0161kole. To v\u0161etko s\u00fa miesta kde mobil vyhr\u00e1va na plnej \u010diare.<\/strong> A tomu sa musia prisp\u00f4sobi\u0165 str\u00e1nky. O mobilnej responzibilite ako o prisp\u00f4sobovan\u00edm sa str\u00e1nok mobiln\u00fdm displejom sa toho u\u017e pop\u00edsalo ve\u013ea a str\u00e1nky, ktor\u00e9 sa nedok\u00e1\u017eu spr\u00e1vne zobrazi\u0165 na mobiloch to maj\u00fa \u0165a\u017e\u0161ie.<\/p>\n

V marci 2018 Google uvo\u013enil o\u010dak\u00e1van\u00fd update: “Mobile-first indexing<\/strong>“<\/span><\/a>, ktor\u00fd prin\u00e1\u0161a novinku, \u017ee Google po novom pou\u017e\u00edva mobiln\u00fa verziu va\u0161ej str\u00e1nky na indexovanie a hodnotenie. Je tu neust\u00e1ly, zrete\u013en\u00fd tlak na optimalizovanie str\u00e1nok pre mobily. Mnoho majite\u013eov str\u00e1nok o tom dnes st\u00e1le nevie<\/strong>, tak\u017ee je tu mo\u017enos\u0165, \u017ee ak si spr\u00e1vne optimalizujete str\u00e1nku pre mobily, tak v\u010faka tejto \u00faprave m\u00f4\u017eete z\u00edska\u0165 n\u00e1v\u0161tevn\u00edkov, ktor\u00ed “nem\u00f4\u017eu” \u00eds\u0165 surfova\u0165 k va\u0161ej konkurencii ,preto\u017ee nemaj\u00fa str\u00e1nku spr\u00e1vne optimalizovan\u00fa pre mobily, ale vy \u00e1no.<\/p>\n

R\u00fdchlos\u0165 str\u00e1nky a optimaliz\u00e1cia prenesen\u00fdch d\u00e1t<\/h3>\n

Nekon\u010diaci boj s kvalitou k\u00f3du, optimaliz\u00e1ciou obr\u00e1zkov a r\u00fdchlos\u0165ou na\u010d\u00edtania. Google po minul\u00e9 roky vytl\u00e1\u010dal zo SERPu (v\u00fdsledkov vyh\u013ead\u00e1vania) str\u00e1nky, ktor\u00e9 nevedia ako spr\u00e1vne p\u00edsa\u0165 k\u00f3d alebo pou\u017e\u00edvaj\u00fa nesmierne ve\u013ek\u00e9 obr\u00e1zky na str\u00e1nke. S rast\u00facou popul\u00e1ritou mobiln\u00fdch zariaden\u00ed a \u010dast\u00fdm vyu\u017e\u00edvan\u00edm mobiln\u00fdch d\u00e1t (\u010dasto limitovan\u00e9 a spoplatnen\u00e9) rastie tlak na efektivitu pri prezeran\u00ed str\u00e1nok. Google v\u00e1s nechce na mobilnej d\u00e1tovej sieti posla\u0165 na str\u00e1nku, kde majite\u013e namiesto 50 kb obr\u00e1zku pou\u017eil 5 Mb nekomprimovan\u00fd obr\u00e1zok v hlavi\u010dke. Je to logick\u00e9 a spr\u00e1vne. Je potrebn\u00e9 dba\u0165 na to ko\u013eko v\u00e1\u0161 obsah zaber\u00e1 a myslie\u0165 na prenesen\u00e9 d\u00e1ta n\u00e1v\u0161tevn\u00edkov.<\/p>\n

Na\u0161a rada:<\/span> V roku 2019 budujte povedomie o zna\u010dke<\/h3>\n

\u013dudia sa \u010dasto orientuj\u00fa pod\u013ea zna\u010dky, neust\u00e1le rastie podiel ve\u013ek\u00fdch firiem, ktor\u00e9 reprezentuje ich logo a n\u00e1zov firmy. Pok\u00faste sa dosta\u0165 do mysle \u013eud\u00ed prostredn\u00edctvom svojej zna\u010dky. Neorientujte sa pri kampani iba na predaj a efektivitu, ale sk\u00faste sa dosta\u0165 do povedomia napr\u00edklad prostredn\u00edctvom soci\u00e1lnych siet\u00ed. Vynalo\u017ete nejak\u00e9 to euro navy\u0161e na”branding”, teda zv\u00fd\u0161enie povedomia o svojej zna\u010dke. A ak bude kampa\u0148 dostato\u010dne efekt\u00edvna, v bud\u00facnosti sa v\u00e1m to vr\u00e1ti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aj tento rok chce ka\u017ed\u00fd spr\u00e1vny obchodn\u00edk docieli\u0165, aby jeho str\u00e1nka bola \u00faspe\u0161n\u00e1 na internete, aby nezaost\u00e1vala za konkurenciou a nezabudlo sa na d\u00f4le\u017eit\u00e9 inov\u00e1cie na ve\u013ekom ihrisku online marketingu. Jednoducho povedan\u00e9, aby sa obchod zlep\u0161oval aj v roku 2019 a ni\u010d sa nezame\u0161kalo. Porad\u00edme v\u00e1m ak\u00e9 s\u00fa modern\u00e9 trendy v optimaliz\u00e1cii, ak\u00e9 s\u00fa odpor\u00fa\u010dania […]<\/p>\n","protected":false},"author":1,"featured_media":2618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,14,51,3,18],"tags":[104,105,4,102,103],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domeny","category-internet","category-marketing","category-seo","category-slovensko","tag-104","tag-online-marketing","tag-seo","tag-tipy","tag-trendy"],"yoast_head":"\nTipy a trendy v SEO pre rok 2019 - Digital Pylon Slovensko<\/title>\n<meta name=\"description\" content=\"Zostante v obraze aj tento rok. 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Pok\u00fasime sa v\u00e1m v zrozumite\u013en\u00fdch bodoch zosumarizova\u0165 nastupuj\u00face tipy a trendy v SEO pre rok 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalpylon.com\/sk\/tipy-a-trendy-v-seo-pre-rok-2019\" \/>\n<meta property=\"og:site_name\" content=\"Digital Pylon\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T14:04:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-26T12:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalpylon.com\/sk\/wp-content\/uploads\/2019\/01\/kurz-online-marketing-skolenie.png\" \/>\n\t<meta property=\"og:image:width\" content=\"60\" \/>\n\t<meta property=\"og:image:height\" content=\"60\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrej Masaryk\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrej Masaryk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019\"},\"author\":{\"name\":\"Andrej Masaryk\",\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/#\\\/schema\\\/person\\\/1dbdc3f4f2144fbc58ca8d6846d4b8b2\"},\"headline\":\"Tipy a trendy v SEO pre rok 2019\",\"datePublished\":\"2019-01-07T14:04:57+00:00\",\"dateModified\":\"2019-03-26T12:53:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019\"},\"wordCount\":772,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/kurz-online-marketing-skolenie.png\",\"keywords\":[\"2019\",\"online marketing\",\"SEO\",\"tipy\",\"trendy\"],\"articleSection\":[\"Dom\u00e9ny\",\"Internet\",\"Marketing\",\"SEO\",\"Slovensko\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019\",\"url\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019\",\"name\":\"Tipy a trendy v SEO pre rok 2019 - Digital Pylon Slovensko\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/tipy-a-trendy-v-seo-pre-rok-2019#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/kurz-online-marketing-skolenie.png\",\"datePublished\":\"2019-01-07T14:04:57+00:00\",\"dateModified\":\"2019-03-26T12:53:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.digitalpylon.com\\\/sk\\\/#\\\/schema\\\/person\\\/1dbdc3f4f2144fbc58ca8d6846d4b8b2\"},\"description\":\"Zostante v obraze aj tento rok. 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