{"id":1897,"date":"2017-10-29T18:50:07","date_gmt":"2017-10-29T16:50:07","guid":{"rendered":"https:\/\/www.digitalpylon.com\/sk\/?p=1897"},"modified":"2019-03-26T14:54:57","modified_gmt":"2019-03-26T12:54:57","slug":"preco-prisiel-prieskumnik","status":"publish","type":"post","link":"https:\/\/www.digitalpylon.com\/sk\/preco-prisiel-prieskumnik","title":{"rendered":"Pre\u010do pri\u0161iel Prieskumn\u00edk"},"content":{"rendered":"

Mnoh\u00ed z\u00a0v\u00e1s si v\u0161imli zmeny, ktor\u00e9 sa udiali na Facebooku.\u00a0 Slovensko, Sr\u00ed Lanka, Srbsko, Bol\u00edvia, Guatemala a\u00a0Kambod\u017ea. To je \u0161es\u0165 kraj\u00edn, v\u00a0ktor\u00fdch bol bez varovania spusten\u00fd tzv. “Prieskumn\u00edk”. Jedna skupina \u013eud\u00ed sa mu zaradovala, druhej sa novinka nep\u00e1\u010di.<\/strong><\/p>\n

Obsah Facebooku sa po novom rozdelil na dve hlavn\u00e9 vl\u00e1kna:\u00a0Newsfeed (u n\u00e1s Novinky)\u00a0<\/strong>a Prieskumn\u00edk<\/strong>. A pr\u00e1ve Slovensko sa stalo jednou zo \u0161iestich kraj\u00edn, ktor\u00e1 medzi prv\u00fdmi vysk\u00fa\u0161ala Prieskumn\u00edk. Prieskumn\u00edk je priestor, vytvoren\u00fd pre pr\u00edspevky str\u00e1nok ktor\u00e9 m\u00e1te lajknut\u00e9 a ktor\u00e9 by v\u00e1s mohli zauj\u00edma\u0165. V predvolenom newsfeede tak po novom zost\u00e1vaj\u00fa pr\u00edspevky od priate\u013eov a sponzorovan\u00fd obsah. Pr\u00e1ve v z\u00e1plave sponzorovan\u00e9ho obsahu mnoh\u00ed n\u00e1v\u0161tevnici vidia probl\u00e9m. Nedostatok relevantn\u00e9ho a organick\u00e9ho obsahu na hlavnej str\u00e1nke a prebytok inzercie m\u00f4\u017eu z oby\u010dajnej n\u00e1stenky spravi\u0165 “otravn\u00fd” priestor.<\/p>\n

\"Prieskumn\u00edk<\/p>\n

Pre\u010do bol potrebn\u00fd?<\/h3>\n

V\u00a0posledn\u00fdch rokoch Facebook zaznamenal ustupuj\u00faci trend prid\u00e1vania pr\u00edspevkov so s\u00fakromn\u00fdm obsahom. Nie je tajomstvom, \u017ee na sieti preva\u017eoval obsah z fan str\u00e1nok nad osobn\u00fdm obsahom u\u017e\u00edvate\u013eov a tento nepomer st\u00e1le narast\u00e1. V spolo\u010dnosti s\u00eddliacej v Kalifornii sa preto rozhodli, \u017ee oddelia pr\u00edspevky fan str\u00e1nok od obsahu od priate\u013eov. Hoci \u0161lo o\u00a0v\u00fdrazn\u00fa zmenu, \u013eudia sa celkom r\u00fdchlo prisp\u00f4sobili a\u00a0za\u010dali objavova\u0165 v\u00fdhody aj nev\u00fdhody Prieskumn\u00edka. Ve\u013ea u\u017e\u00edvate\u013eov zmeny priv\u00edtalo a mnoh\u00ed menej zru\u010dn\u00ed si zmenu mo\u017eno ani nev\u0161imli, zaregistrovali pravdepodobne iba \u00fabytok obsahu na hlavnej str\u00e1nke.<\/p>\n

Opa\u010dn\u00fd n\u00e1zor maj\u00fa pr\u00e1ve majitelia str\u00e1nok, m\u00e9dii a obchodn\u00edci. V\u00e4\u010d\u0161ie redakcie sa b\u00e1li toho, \u010do sprav\u00ed men\u0161\u00ed dosah pr\u00edspevkov s\u00a0\u010d\u00edtanos\u0165ou<\/a>. V\u00fdrazn\u00e9 poklesy n\u00e1v\u0161tevnosti web str\u00e1nok nezaznamenali, napriek tomu, \u017ee dosah (reach) klesol na Facebook fanstr\u00e1nkach \u010dasto a\u017e o\u00a0polovicu. Utrpie\u0165 v\u00e4\u010d\u0161ie \u0161kody v\u0161ak m\u00f4\u017eu men\u0161ie neziskov\u00e9 a\u00a0\u013eudsko-pr\u00e1vne organiz\u00e1cie, charity \u010di ob\u010dianske iniciat\u00edvy. Facebook m\u00e1 ako s\u00fakromn\u00e1 spolo\u010dnos\u0165 pr\u00e1vo naklada\u0165 s\u00a0obsahom, ako uzn\u00e1 za vhodn\u00e9. Doteraz v\u0161ak nie je jasn\u00e9, ak\u00fdm sp\u00f4sobom zvolili testovacie krajiny. Takisto \u013eudia novinke vy\u010d\u00edtaj\u00fa, \u017ee zmenu vopred neavizoval. Testovanie Prieskumn\u00edka by malo trva\u0165 nieko\u013eko mesiacov a\u00a0roz\u0161irova\u0165 ho glob\u00e1lne Facebook zatia\u013e nepl\u00e1nuje.<\/p>\n

\"zmena
\n(Prepad interakci\u00ed na 60 meran\u00fdch fanstr\u00e1nkach slovensk\u00fdch m\u00e9di\u00ed. Zdroj: CrowdTangle)<\/em><\/p>\n

Nezn\u00e1ma bud\u00facnos\u0165<\/h3>\n

Facebook tento krok obhajuje snahou o\u00a0vy\u0161\u0161iu personaliz\u00e1ciu \u00fa\u010dtov. Probl\u00e9mom v\u0161ak je, \u017ee pr\u00edspevky a\u00a0reklamy sa zobrazuj\u00fa pod\u013ea nezn\u00e1meho algoritmu. Takisto sa v Prieskumn\u00edku pr\u00edspevky str\u00e1nok nezobrazuj\u00fa chronologicky a\u00a0objavuj\u00fa sa aj pr\u00edspevky t\u00fdch, ktor\u00e9 nepozn\u00e1te. Facebook toti\u017e us\u00fadil, \u017ee by sa v\u00e1m mohli p\u00e1\u010di\u0165. Dokedy presne bud\u00fa zmeny trva\u0165 nie je zatia\u013e jasn\u00e9, jedin\u00e9 \u010do vieme je, \u017ee Prieskumn\u00edk tu nieko\u013eko mesiacov e\u0161te ur\u010dite zostane<\/a>. Facebook zrejme \u010dak\u00e1, \u010di pou\u017e\u00edvatelia soci\u00e1lnej siete v\u00fdrazne zmenia svoje virtu\u00e1lne spr\u00e1vanie. Pod\u013ea toho zrejme rozhodn\u00fa, \u010di bude zmena trval\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mnoh\u00ed z\u00a0v\u00e1s si v\u0161imli zmeny, ktor\u00e9 sa udiali na Facebooku.\u00a0 Slovensko, Sr\u00ed Lanka, Srbsko, Bol\u00edvia, Guatemala a\u00a0Kambod\u017ea. To je \u0161es\u0165 kraj\u00edn, v\u00a0ktor\u00fdch bol bez varovania spusten\u00fd tzv. “Prieskumn\u00edk”. Jedna skupina \u013eud\u00ed sa mu zaradovala, druhej sa novinka nep\u00e1\u010di. Obsah Facebooku sa po novom rozdelil na dve hlavn\u00e9 vl\u00e1kna:\u00a0Newsfeed (u n\u00e1s Novinky)\u00a0a Prieskumn\u00edk. A pr\u00e1ve Slovensko […]<\/p>\n","protected":false},"author":1,"featured_media":1902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,51],"tags":[5,52,69,68],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-marketing","tag-facebook","tag-marketing","tag-navstevnost","tag-prieskumnik"],"yoast_head":"\nPre\u010do pri\u0161iel Prieskumn\u00edk - Digital Pylon<\/title>\n<meta name=\"description\" content=\"Obsah Facebooku sa po novom rozdelil na dve hlavn\u00e9 vl\u00e1kna:\u00a0Newsfeed (u n\u00e1s Novinky)\u00a0a Prieskumn\u00edk. 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